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Executive Interview – DGS

Executive Interview – DGS

DGS is a performance marketing group, specialising in the delivery of outsourced online and lead generation and acquisition services to large corporates on a performance basis. Companies use DGS to manage online customer acquisition strategies to attract, engage and convert customers for their clients. It does this using paid search, mobile and social media advertising, driving customers to branded web sales portals and to its sales centres, which it owns and manages on behalf of clients. DGS has a strong market position with US cable, where nine of the 10 largest US cable companies acquire subscribers via DGS, and it is now developing its telecoms, satellite and utilities franchise. Founded in 2008, DGS is listed on AIM. It has offices accros the Americas, Asia and Europe, and manages call centres in Pakistan, the Philippines and the US, employing around 725 staff.

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