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Executive Interview – Reworld Media

Executive Interview – Reworld Media

Pascal Chevalier, co-founder and president of Reworld Media, discusses the media brands that the group owns and how it is developing them from their magazine origins into digital assets. He also outlines the media performance business, TradeDoubler, which is consolidated in Reworld’s financial figures and explains how it can work alongside the media brands to offer an integrated solution. He then goes on to discuss the opportunities that the group is pursuing outside of its home market of France and Reworld’s latest acquisition, the sports media brand Sporever.

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