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Executive Interview – XL Media

Executive Interview – XL Media

XL Media is a market-leading provider of performance digital marketing services. The group uses proprietary tools and methodologies to generate high-value traffic for its customers, in return for a revenue share, fixed fees or a hybrid of both. It operates across a number of verticals with specific expertise in the online gaming sector, where it has over 150 partners and is one of the largest independent online traffic providers to the gambling industry. The group has three divisions based on its primary marketing methodologies: content and search engine optimisation (‘publishing’), digital media buying and its affiliate network. It is a global business headquartered in Israel, with 55% of its revenues from Scandinavia. It has been in operation for 10 years and listed on AIM in 2014.

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