The MISSION Group – executive interview

In this interview, CEO James Clifton discusses the factors holding sway in the advertising industry through H222 and into the current year, highlighting how The MISSION Group has been adjusting its business to take advantage. He expounds on the purpose of the restructuring of the existing business carried out in FY22 and how recent acquisitions have brought new capabilities into the group, expanding the scope of the client offering. James also describes the newly established agency, Turbine, and the additional value it will offer.

The MISSION Group is a collection of 19 creative integrated and specialist agencies, supported by centrally developed capabilities and incremental services to widen and deepen client relationships. It employs over 1,100 people in the UK, Europe, Asia and the United States. The group combines its diverse expertise to produce impactful work for its clients, including some of the world’s biggest brands, which it terms ‘Work That Counts’.