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Good Life Plus (AQSE: GDLF)

Last close As at 20/11/2024

GBP0.02

— 0.00 (0.00%)

Market capitalisation

GBP16m

Good Life Plus is a UK entertainment-focused, subscription-based prize draw. The business has c 25,500 subscribers across varying levels of membership tiers. Prizes include luxury cars, watches and holidays, while members also receive offers and discounts at UK restaurants and cinemas.

Latest Insights

Consumer | Initiation

Good Life Plus — Welcome to the Goodlife!
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Sector

Consumer

Equity Analyst

Russell Pointon

Russell Pointon

Director of Content, Consumer and Media

Key Management

  • Charlie Chadd

    CEO

  • Joe Chadd

    CSO

  • Keith Harris

    Chairman

Share Price Performance

Price Performance
% 1M 3M 12M
Actual (22.5) 0.0 8.6
Relative (20.4) 2.4 (0.4)
52 week high/low 3.1p/1.4p

Financials

Good Life Plus (GL+) is an early-stage, entertainment-focused, subscription-based prize draw operator. Based in the UK, the business was founded in 2021. The majority of GL+’s members pay a subscription fee, which provides entry into daily prize draws for relatively high-value consumer goods and experiences, ranging from cash prizes and holidays to luxury cars. A key differentiator of GL+’s value proposition is the discounts and offers to members for UK-based restaurants, cinemas and other entertainment-focused experiences. The company to date has limited financials and as such we rely on management’s internal expectations to derive future EBITDA margins and valuation. We have provided some sensitivities around management’s base case assumptions due to the early-stage nature of the business and high level of execution risk.

Research

Consumer

Initiation

Good Life Plus — Welcome to the Goodlife!

Initiation

Consumer

Good Life Plus — Welcome to the Goodlife!

Thematics

thematic

Consumer

ConsumerWatch – Don’t look down

thematic

Consumer

ConsumerWatch – The times they are a-changin’

thematic

Consumer

ConsumerWatch – Give me a reason to love you

thematic

Consumer

ConsumerWatch – At least someone loves me
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