With its claim that the business is ‘solving the impossible’, Edison research client SenSen Networks uses AI to find patterns and detect potential issues in live real-world camera feeds.
For a complete insight into the business, please read Edison Investment Research’s full initiation note. Or, for a high-level overview, here are the seven things we think every investor should know about the business:
#1: SenSen’s platform turns 3D data into insights
The company’s SenDISA technology fuses inputs from cameras, GPS, lidar and other sensors. It then applies AI to solve real-world problems. The platform is already being used to fight fraud, detect theft and manage parking, traffic flow and infrastructure. More use cases are under development.
#2: Revenues from multiple geographies and vertical markets
SenSen’s deal flow has accelerated over the past six months and new clients have brought new uses. An Australian is using the tech for environmental mapping, Chicago has deployed it for parking meters, while Sunshine Coast is using it for parking. The Hippodrome Casino in London and Crown Melbourne casinos are using it to detect fraud.
#3: The total addressable market is very untapped
Smart cities, retail and gaming are three sizeable global markets. The company’s current customer base barely scratches the surface of this opportunity but, with a growing number of reference clients, Edison Investment Research expects further growth. The recent Scancam acquisition opens up a large, adjacent vertical, involving monitoring fuel stations to reduce theft.
#4: ‘Land and expand’ strategy provides further opportunities
According to management, SenSen enjoys net retention rates of 110–120%. These are supported by low churn and the successful upselling of more extensive deployments and/or additional use cases.
#5: Few direct competitors
There are not many competitors in the market, with only one listed peer (SenseTime).
#6: Annual recurring revenue grew by 33% to A$2.7m in FY21 – Edison forecasts % growth in FY22
The acceleration in annual recurring revenue demonstrates SenSen’s success in transitioning to a SaaS business model, with a significant portion of contract revenue now coming from recurring, higher-margin revenues.
#7: Trading at discount to slower-growing peers
SenSen’s stock is trading at a discount of 34% despite being forecast to grow faster than its peers. It is also worth noting that investors seem to be pricing in a growth rate of 5% or less for SenSen, considerably less than the AI market, which currently has through 2025 (according to Tractica).
Thank you for reading about SenSen. If you would like more information, please visit the company’s profile page here.
SenSen Networks is a client of Edison Investment Research.
IMPORTANT DISCLOSURES
Edison offers investor relations, consulting and research publication services to paying clients. In accordance with Section 17(b) of the U.S. Securities Act of 1933, please note the following important disclosures relating to Edison and its client relationship with SenSen Networks (the “Company”).
Edison is engaged by the Company on a paid basis for investor relations services and this communication relates to those services. In connection with its investor relations engagement by Company, Edison’s standard fees are $20,000 per month. Additional compensation may have accrued since the publication of this notice.
In addition, Edison is engaged by the Company to separately provide investment research coverage of its stock. In connection with its investment research coverage, Edison’s standard fees are £60,000 pa. Additional compensation may have accrued since the publication of this notice. No compensation relating to Edison’s investment research coverage is in any way contingent upon any positive opinions or conclusions in its research reports.
Edison’s investor relations services are independent of its research services, although Edison’s investor relations activities may utilize published Edison research as a source, among others, in connection with its activities. Edison’s investor relations and investment research personnel regularly, but separately, interact with the Company. All source materials relating to any investor relations materials of Edison should be considered to be directly attributable to information provided to Edison by the Company or the third-party sources noted in the communication. While third-party information used in the publication of Edison’s communications is typically compiled from publicly available sources that are believed to be accurate, complete and reliable, Edison does not guarantee the accuracy or completeness of information contained therein, and typically does not independently verify such information.
NOTE THAT ALL INVESTMENTS ARE SUBJECT TO INHERENT RISK AND ANY INVESTMENT IN THE COMPANY IS SUBJECT TO SIGNIFICANT RISKS THAT SHOULD BE ASSESSED BY ANY INVESTOR AND THEIR ADVISORS. PLEASE CLOSELY REVIEW THE COMPANY’S AVAILABLE PUBLIC DISCLOSURES, INCLUDING RISK FACTORS FOR SPECIFIC CONSIDERATION, WHICH ARE AVAILABLE THROUGH THE COMPANY’S INVESTOR RELATIONS WEBSITE, LINKED ABOVE.
This communication may include forward-looking statements that are subject to risks and uncertainties. Factors that could cause a company’s actual results and financial condition to differ from expectations include, without limitation: political uncertainty, changes in general economic conditions that adversely affect the level of demand for the company’s products or services, changes in international and domestic financial markets and in the competitive environment, and other factors relating to the foregoing. All forward-looking statements relating to this communication are qualified in their entirety by this cautionary statement.
Edison is neither a FINRA-registered broker-dealer nor an SEC-registered investment adviser and does not provide any investment advisory or banking services. Edison’s investment research reports are bona fide publications of general and regular circulation offering impersonal investment-related advice, not tailored to a specific investment portfolio or the needs of current and/or prospective subscribers. Edison does not offer or provide personal advice and its research provided is for informational purposes only. No mention of a particular security in any Edison communication constitutes a solicitation or recommendation to buy, sell or hold that or any security, or that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person.
Edison has a restrictive policy relating to personal dealing and conflicts of interest. Edison does not conduct any investment business and, accordingly, does not itself hold any positions in the securities mentioned in this report. However, the respective directors, officers, employees and contractors of Edison may have a position in any or related securities mentioned in this report, subject to Edison’s policies on personal dealing and conflicts of interest.
