Company description: Big data for mapping
1Spatial’s primary business is the provision of software and services for managing large-scale spatial data. The company’s client list includes users and creators of some of the largest geospatial databases on earth. These include national mapping agencies (eg the Ordnance Surveys of Great Britain and Ireland), utility companies (United Utilities), telecommunications companies (Vodafone), and government departments including emergency services (Metropolitan Police, ACT Emergency Services Agency), defence departments (Brazilian Army, Swedish Maritime Administration), government agencies (Environment Agency, US Census Bureau) and local governments (numerous UK county councils, Queensland Government).
The company’s engagement model traditionally involved carrying out significant amounts of bespoke work for clients. Management’s strategy is to drive the business around repeatable product sales, both to the company’s direct customers and to open up indirect channels through modularising key components of the technology so that they can be easily integrated into the solutions of leading GIS software and mapping companies.
GIS-related solutions account for around 80% of revenues with the cloud services accounting for the remaining 20%. Cloud services includes the legacy Avisen and Storage Fusion businesses, which provide IT services and storage solutions supplemented by Enables IT, a provider of cloud, managed and professional services, acquired in June 2015. The cloud services businesses operate independently from GIS, but also provide cross-selling opportunities and infrastructure/expertise to support GIS engagements.
The acquisition of Enables IT was made in June 2015 to support increasing demand for cloud based solutions and to strengthen the company’s IT capability support growth. The acquisition of a 73% share in Laser Scan provides 1Spatial with stronger distribution, relationships and certifications to support growth in the US.
A comprehensive, modular spatial data management suite
1Spatial Management Suite (1SMS)
1Spatial’s plans for migrating to a more product/IP-centric business model are based around its proprietary modular GIS software solutions. The core platform, 1SMS was launched in 2013 and provides a spatial data management solution that interfaces with the company’s broader suite of GIS applications to enable users to efficiently integrate, plan, maintain and publish large amounts of spatial data and to automate workflows.
“A single version of the truth”
A particular strength of the platform is its ability to correlate large amounts of data from a wide variety of sources to create and maintain a single accurate database that meets the client’s requirements. This capability is enabled by the company’s proprietary rules engine, which enables the identification of errors in the data (validation), the automatic resolution of errors (resolution) and optionally enhances the data with additional information from other sources.
A growing IP base of spatial data rule sets
The company’s rules engine is a core component of 1Spatial’s IP and one of the key attractions of its business from an investment standpoint. At its most basic level, the rules engine essentially digitises the rules that cartographers historically kept in their rule books to ensure the integrity of data. The set of rules is continually being expanded and enhanced as the company’s solutions are deployed more widely and used in more applications. This enables the company to translate its extensive expertise and market presence in spatial data management into a continually growing re-usable set of IP and a competitive advantage over consultancy-led competitors.
Validate, resolve and enhance
An example of how this might work is with the utilities industry. The positional data of each of the sewage and water pipes should obviously connect at the ends (‘nodes’), but the positional data in the database may have errors, which mean pipes appear disconnected. 1Spatial’s rule set can detect and correct most of these errors automatically, therefore removing the need for expensive and time-consuming manual verification.
1Spatial has developed rules engines for a number of verticals, which are a key part of its intellectual property and provide a sustainable competitive advantage. The rules can generally be extended to the desired level of accuracy to optimise the trade-off between time spent developing rules and the level of accuracy.
Exhibit 1: 1SMS product architecture
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Source: 1Spatial, Edison Investment Research
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Opening up the product portfolio
A typical engagement for 1Spatial will include a licence fees for the 1SMS software and whichever modules the client takes (typically perpetual), ongoing maintenance and support and revenue from consultancy services. These deals are typically sold directly and can be sizeable, worth £2m+ over a number of years. However, the scope of opportunity is limited by the fact that the market for core spatial data management systems is relatively saturated and existing systems (such as the market-leading Esri ArcGIS) are well embedded in their clients’ workflows. Rapidly scaling a business around a direct sales go-to market strategy also has significant cost implications.
For this reason, the key focus of investment has been in opening up the technology to enable the applications to be easily integrated with third-party GIS offerings, thus enabling customers to benefit from 1Spatial’s core strength in rectifying, validating and enhancing data without having to replace their underlying GIS platform. It also significantly expands 1Spatial’s addressable market and opens up potentially very scalable and profitable indirect sales channels.
This initiative started with the company’s 1Integrate product, an application built around some of the company’s core IP, which enables the management and correlation of large volumes of data from different sources. This is an area in which 1Spatial has a particular strength versus the large global GIS providers and an application that can generate very significant benefits in terms of productivity and accuracy of data. The company is now working on modularising other applications to broaden its open technology portfolio.
Exhibit 2: Business model transformation
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Source: Edison Investment Research
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Potential transformational contract with Esri
1Spatial announced its first and most significant open technology partnership with Esri in October 2014, with the first product 1Integrate for ArcGIS launched in H116. 1Spatial has been participating in Esri user conferences in the UK, Europe and the US over the course of FY16, and we expect the first sales to start coming through in FY17.
While it is clearly still early days in terms of gauging the potential impact of this partnership, it could be significant. Esri is the leading GIS supplier globally with an estimated 43% market share (source: ARC Advisory Group, March 2015) compared to just 11% for the next largest supplier. Esri has over 350k corporate customers globally (http://www.esri.com/about-esri#who-we-are), of which c10k customers are in the UK, which will be the initial focus for the 1Spatial partnership. Esri applications run on more than one million desktops.
We anticipate that 1Integrate will be charged at a rate of c £1,500 per user, per year. On this basis, 1Spatial would need to penetrate less than 0.2% of the estimated global customer base (with one seat per customer, whereas most are likely to license multiple seats) to generate £1m+ annual recurring revenue.
Technology licence and partnership with HERE
The company’s second open technology partnership with leading map provider HERE (previously Navteq, now owned by a consortium of German car manufacturers: VW Audi, BMW and Daimler) was announced in January 2016.
There were two elements to this relationship. HERE USA has become a direct customer for 1Spatial’s 1Integrate product in a deal worth US$1.1m. This will allow HERE to offer a more tailored version of its data through the use of the 1Spatial technology in an automated and repeatable process through change-only updates. The companies have also entered into a strategic partnership, similar to the one with Esri, whereby 1Spatial’s technology will be interfaced with HERE’s solutions to enable HERE’s clients to integrate their data with HERE’s maps.
Partnerships with enterprise database vendors could significantly expand the opportunity
Discussions are also underway with other potential partners. Importantly, these span both GIS-focused suppliers and established enterprise database/platform vendors to improve the integrity of spatial data in enterprise data sets and facilitate the integration of spatial data with the broader enterprise database. Success with the latter could potentially open up a much larger addressable market to 1Spatial. The integration of disparate data sets is a key focus of enterprise ERP, CRM or business intelligence vendors as they look to enhance efficiency and facilitate fast and informed decision-making. A successful partnership with a leading enterprise database or software supplier could open up a much larger, diverse customer base to 1Spatial, strengthening the company’s potential to drive strong scalable revenue and earnings growth.
Customer relationships with agenda setters could drive uptake elsewhere
1Spatial’s credentials are clearly supported by its client base, which includes some of the largest and most sophisticated users of geospatial databases on earth. In some cases, relationships with key agenda setters should also drive adoption by other companies in their ecosystem. The US Census Bureau is of particular note in this regard. 1Spatial has been engaged with the bureau, together with LSI (now consolidated) for some time, developing an automated conflation process to bring together geospatial data from varied sources. In January 2013 1Spatial announced that the group’s software and services were being used as part of an initiative to support the 2020 Decennial Census. We understand that c 4,000 third parties will be supplying data to the US Census Bureau including state government entities across the US. 1Spatial signed deals with two state US Department of Transport (DoT) agencies in February 2016 and has a number of others in the pipeline. While these relationships will take some time to mature, once they do so management estimates that each DoT could generate well in excess of $250k annualised revenue for 1Spatial. Consequently, the US Census Bureau has the potential to open up a very significant opportunity for 1Spatial by selling into multiple government agencies across all 50 states.