Over the past decade, AFT has built a well-diversified portfolio of products, customers and geographies by focusing on identifying and developing differentiated products that meet a specific market need.
Since 2008, the company has grown from selling 63 products to over 130 currently, with just over one-quarter of sales coming from products introduced in the past three years. In general, before a pharmaceutical product can be sold in a particular country, it must be approved or ‘registered’ by the relevant government agency in that country. Although there are some local differences, regulatory systems around the world are broadly aligned. This enables AFT to introduce a new product into multiple markets without the need for redevelopment work or further clinical testing.
Exhibit 1: Product portfolio continues to increase
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AFT is currently very diversified, with its top-selling product (Maxigesic tablets) accounting for only 5% of product sales in FY15, reducing the company’s reliance on the success of a single product. In FY15, AFT distribution channels were relatively balanced between prescription (30%), OTC (48%) and hospital sales (22%). This balance was also seen across different product categories (see Exhibit 2).
Exhibit 2: Diversified product portfolio
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Source: AFT reports. Note: Data reflects FY15.
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AFT’s salesforce of c 40 sells into the majority of hospitals in Australia and New Zealand, nearly all pharmacies including key local chains such as Chemist Warehouse and Green Cross Health, and all major supermarkets in New Zealand. AFT has in-market sales teams in Malaysia and Singapore and works with local distributors and marketers in the rest of South-East Asia. 97.4% of its FY16 sales came from Australia and New Zealand, though revenues outside these areas tripled compared to the prior year.
Exhibit 3: Key AFT categories, products and channels
Therapeutic category |
Key products |
Distribution Channel |
Current Markets |
Allergy |
Allersoothe |
OTC |
Australia, Iraq, New Zealand |
Histaclear |
Loraclear/Lorapaed |
Maxiclear Hayfever & Sinus |
Analgesic |
Maxigesic |
OTC, hospital |
Australia, Brunei, Iraq, Malaysia, New Zealand, Singapore, UAE |
Paracetamol OsteoTab |
Paracetamol IV |
Cardiovascular |
AFT-Metoprolol CR |
Prescription |
New Zealand |
Cold & flu |
Maxiclear Cold & Nasal |
OTC |
Australia, Iraq, New Zealand |
Maxiclear Cold & Flu |
Eye care |
Hylo-Fresh/Forte |
OTC |
Australia, New Zealand |
Injectable antibiotics |
Cefazolin-AFT |
Hospital |
Albania, Australia, Kosovo, New Zealand, Singapore, UAE |
Cefepime-AFT |
Ceftriaxone-AFT |
Injectable non-antibiotics |
Nausicalm |
Hospital |
Provive |
Granisetron-AFT |
Ondansetron, |
Tropisetron-AFT |
Orphan |
Fibroleve (aka Esbriet) |
Prescription |
New Zealand, Singapore, Malaysia |
Imatinib-AFT (aka Gleevec) |
Topical |
Coco-Scalp |
OTC |
Australia, Iraq, New Zealand |
Crystaderm |
Zostrix/ZoRub OA/HP |
ZoRub for Chafing |
Vitamin and mineral |
Ferro-F |
OTC |
Australia, New Zealand |
Ferro-Liquid |
FerroTab |
Other |
Femme-Tab |
Prescription |
Australia, New Zealand |
Probenecid |
Rubifen |
Maxigesic, as mentioned earlier, is a proprietary formulation combining acetaminophen with ibuprofen, two very popular non-opioid analgesics. It provides AFT a major opportunity to grow globally and will be discussed in-depth in the next section. Fibroleve is AFT’s brand name for pirfenidone, which is the same active ingredient that is sold by Roche in the US and EU under the brand name Esbriet for idiopathic pulmonary fibrosis, a deadly progressive lung disease with few/no treatment options. Esbriet was launched in 2011 and Roche reported 2015 sales of US$585m (according to EvaluatePharma, consensus forecasts are for US$2.5bn in peak sales in 2021). AFT in-licensed the product for exclusive sale in South-East Asia from GNI Group, a Japanese biotech company, and currently sells it in Singapore and Malaysia on a named-patient basis (the equivalent of compassionate use). AFT expects to receive approval in Malaysia this year and then file in four other South-East Asian countries. It believes the potential addressable market in its licensed region to be US$764m, though there is limited appetite for expensive drugs in developing countries.
Crystaderm is a topical hydrogen peroxide cream for first aid uses that avoids problems associated with antibacterial creams and antibiotic resistance. It achieved 50% of the New Zealand topical antiseptic market and is in the process of launching in Australia. Expansion to Russia and the Middle East is imminent. The company believes the addressable market is US$44m. AFT is also developing another product, called Pascaderm (or Pascomer in some markets) for a hereditary skin condition using the slow-release dermal delivery technology in Crystaderm, which it believes would target a US$2.8bn market, though clinical development has yet to commence. Management views Pascaderm as a major opportunity for the company, though we await more detail before including it in our model.
Geographic expansion driven mainly by Maxigesic
AFT is targeting to get nearly two-thirds of its sales from outside New Zealand and Australia within the next five years through the use of local and regional marketers/distributors (we conservatively model 44% of sales coming from outside New Zealand and Australia in five years). AFT will lead geographic expansion with Maxigesic tablets and other formulations as they become available, adding Crystaderm and other products depending on the market opportunity.
Maxigesic uses a unique 3.3 to 1 acetaminophen to ibuprofen ratio formulation (500mg acetaminophen/150mg ibuprofen) for the purpose of pain relief. Maxigesic has demonstrated approximately 33% lower average pain scores over 48 hours after oral surgery in adults compared with an equivalent dosage of either acetaminophen or ibuprofen alone in a 135-patient, randomised clinical trial. Results were highly statistically significant (p=0.007 at rest and p=0.006 on activity vs acetaminophen and p=0.003 at rest and p=0.007 on activity vs ibuprofen).
Exhibit 4: Maxigesic vs ibuprofen and paracetamol (acetaminophen)
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Source: New Zealand Medicines and Medical Devices Safety Authority
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There are a couple of reasons why having a stronger OTC medication on the market would be beneficial. First, it would reduce the need for strong prescription opioids, which in places like the United States have caused a spike in drug addiction and overdose deaths (see Exhibit 5).
Exhibit 5: Drug overdose deaths in the United States
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Source: Centers for Disease Control
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Second, it would reduce the risk of an accidental acetaminophen overdose due to inadequate pain relief. According to the FDA, 48% of cases of acute liver failure are caused by acetaminophen overdose. Most alarmingly, liver injury can occur at doses just slightly higher than the current recommended maximum daily dose of 4 grams per day. Depending on the study, the median daily dose that led to injury was just 5.0-7.5 grams per day (something that can easily happen if you feel you need a little extra pain relief).
According to IMS, the worldwide market size for ibuprofen and acetaminophen tablets alone is US$10.4bn, most of it concentrated in the US and Europe. However, simply achieving the same market share in Australia (where AFT recently launched in 2014 and had 0.5% market share as of September 2015) as it achieved in New Zealand (6%) would net the company an additional US$15m (c NZ$22m) in annual sales. Also, with regards to Australia, Maxigesic has recently been down-scheduled so that it can be marketed directly to consumers. Additionally, codeine combination products are expected to be up-scheduled by mid-year from OTC to prescription-only in order to limit codeine abuse. This would mean that while AFT would be able to greatly expand patient awareness of its products, one of its main competitors would face additional hurdles for use.
Exhibit 6: Maxigesic tablet market size and status in select countries
Country |
Distribution channel |
Regulatory/sales status |
Market size |
New Zealand |
OTC |
Launched in 2009 and has achieved 6% share by FY15 |
US$17.3m |
Australia |
OTC |
Launched in 2014 and achieved 0.5% share by FY15 |
US$275m |
UAE |
OTC |
Launched in 2015 and achieved 4% share. |
US$20.6m |
UK |
OTC |
Launch pending by Thornton & Ross, a Stada subsidiary |
US$380m |
Italy |
Initially prescription |
Launched with first royalty booked in May 2016 |
US$303m |
Singapore |
Prescription |
Launch expected in June |
US$6.1m |
Eastern Europe |
OTC (except Czech Republic) |
Approved, launch pending soon |
US$318m |
Nordics |
Initially prescription |
Approval pending |
US$165m |
Western Europe (ex-Italy) |
OTC |
Approval pending |
US$2bn |
US |
Prescription |
Approval pending |
US$2.9bn |
Source: AFT reports, IMS World Review Pack (August 2015)
Additionally, AFT intends to add a number of different formulations to its Maxigesic product line as a way of growing Maxigesic sales in both existing and new markets. Planned line extensions in these geographies alone increase its addressable market by US$4.5bn (US$3.7bn OTC and US$832m for the hospital-based iv version) or 43%. If the company achieves the 6% market share in the OTC line extensions that they achieved with Maxigesic tablets in New Zealand, sales would increase by US$221m (NZ$325m in sales). As the hospital market is less competitive (in the US, for example, there is one iv acetaminophen sold by Mallinckrodt, which had US$263m in 2015 sales), 20% market share is achievable, which would equate to an additional US$166m (NZ$245m) in sales. It is important to note that these sales numbers represent the sales of the product, not the revenues that will be booked by AFT as it will need distributor relationships outside its home area. While the exact economics will vary by the agreement, we believe that between the transfer price and the net royalty to the company, AFT will book 8-20% of the product sales as revenue.
Exhibit 7: Maxigesic planned line extensions
Product |
Target market/description |
Global market size |
Comments |
Maxigesic oral liquid |
Suspension oral liquid for paediatric use |
US$1.8bn |
Expect to file for registration in Q117 in Australia, New Zealand and certain countries in the EU. |
Maxigesic powder sachets |
Powder sachets for preparation of a lemon-flavoured hot drink for adult use |
US$677m |
Expect to file for registration in 2016 in Australia, New Zealand and certain countries in the EU. |
Maxigesic PE tablets |
Tablet for treatment of pains associated with cold and flu for adult use |
US$886m |
Expect to file for registration in Q117 in Australia, New Zealand and certain countries in the EU. |
Maxigesic PE sachets |
Powder sachets for treatment of pains associated with cold and flu for adult use |
US$324m |
Expect to file for registration in Q117 in Australia, New Zealand and certain countries in the EU. |
Maxigesic iv |
Injectable for post-operative use in adults either alone or to reduce the use of opioid analgesics |
US$832m |
Expect to submit an IND and NDA in the US in early 2017. Developing with third-party; will pay royalties outside Australia and NZ patent extends to 2034. |
Extension market size |
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US$4.5bn |
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Source: AFT reports, IMS World Review Pack (August 2015)
The SURF Nebuliser is a hand-held ultrasonic nasal mesh nebuliser for the intranasal delivery of medication and for the treatment of chronic sinusitis. AFT believes the SURF Nebuliser has a unique combination of advantages over existing nebulisers including portability, a high delivery rate (reducing treatment time), control of particle size, control of dosage amount and breath activation to ensure medication is only delivered to the nose and not to the throat or lungs.
The first application the company will seek to use SURF in will be to administer saline as a wash out in post-operative sinus surgery patients suffering from chronic sinusitis. In this setting, SURF will be classified as a Class I medical device, which is the class associated with the least regulatory burden (eg dental floss is a Class I medical device). Chronic sinusitis affects some 29.4 million Americans annually, with 20% of patients (c 5.9 million) not responding to existing pharmacological treatments and nearly 500,000 patients seeking expensive sinus surgery. Using a US$20 per patient price (assuming several treatments), the addressable market in the US is only US$10m.
AFT is also seeking approval in the US for SURF to deliver midazolam for conscious sedation in the dental and ambulatory surgery markets (midazolam, in its iv form, is already used for procedural sedation). The company will schedule a pre-IND meeting with the FDA later this year. Intranasal conscious sedation is an effective alternative to intravenous conscious sedation and is faster acting than currently available oral medications. If approved, AFT expects the SURF Nebuliser to be the only intranasal method of conscious sedation in major markets. In the US, approximately 125 million dental procedures suitable for conscious sedation were performed in 2009 and approximately 25.7 million ambulatory surgical procedures suitable for conscious sedation were performed in 2006. Using IMS data, the US addressable market for conscious sedation in dental and ambulatory surgeries is c US$3bn at US$20 per treatment. Market research conducted by the company suggests that dentists would use the product in 45% of cases.
In the longer term, AFT may seek approval for SURF Nebuliser to deliver drugs for a number of conditions such as seizure, pain, agitation, opiate overdose, hypoglycaemia, vaccines and sexual dysfunction. The company anticipates development for other drug delivery uses to commence in late 2017/early 2018 and has already received interest from existing business partners for co-development of at least one new use.
SURF will be targeted at physicians and hospitals and revenues will come in three forms: the sale of the SURF Nebuliser device to physicians/hospitals (approximately US$300 each); a per use charge through the sale of RFID (radio frequency identifier) cards, which programme the device for use with particular drugs; and consumables, such as mouthpieces and nasal prongs. We currently do not include the SURF device in our valuation, because the product is still in development.