2016 was a year of investment by the company to drive the adoption of its big data analytics platform, GIANT. Operating expenses increased by 82% and capitalised R&D spend by 60% as the company stepped up its investment in marketing, expanded its sales capabilities with an emphasis on indirect channels, opened an office in the Philippines and acquired the necessary capacity to support the anticipated growth.
GIANT customer wins ahead of plan: Momentum continues post year end
Increased investment into sales and marketing converted into an acceleration in the addition of new customers to GIANT with a further 79 customers signed, taking the total to 115 by the year end, ahead of management’s target of 90. Growth accelerated post the launch in CTP mode of the second version of the platform over the summer. This was the first step in extending the big data analytics platform to the wider SME market, which is reflected in the year-end customer mix with 66 of the 115 GIANT customers SMEs (up from 11 at September 2015).
Fusionex has customers across a wide range of industries: retail (AEON, Carrefour, Chanel), hospitality (Starwood, Resorts World), media (eg Kantar, Group M), brands (eg PRADA), airline (American Airlines, Delta, KLM), financial services (RBS, OCBC Bank) and manufacturing sectors (Intel).
While growth is focused on the SME segment, during FY16 several multi-million dollar client wins were also announced including: The Bursa Malaysia Berhad (Kuala Lumpur Stock Exchange) where GIANT will enable it to keep track of stock and price movements; an Asian integrated resort to optimise a marketing strategy (Okada Group, Japan); a global media conglomerate; and an Asian bank where GIANT will upgrade a previously manual data management system to automate data collection across a range of sources, customer portfolio analysis, risk management and planning.
Development: GIANT 2017 ‘Humanising Big Data analytics’
Fusionex invested MYR26.4m (28% revenues) in product development during FY16 (+60% y-o-y) and the company is on schedule to launch version three, GIANT 2017, in the coming weeks. GIANT 2017 offers a step-change in functionality and usability with a highly intuitive dashboard which enables a wide range of employees across an organisation to engage with the platform.
Key new features include the introduction of natural language processing (NLP), with the ability to use a search bar function to ask GIANT intuitive questions such as ‘year to date sales, females, Blackpool’. The user interface also has added visualisation tools and more intuitive drag and drop capabilities. In addition, it gives the option to integrate with more third-party data sources, both structured (eg GDP statistics), semi structured (weather) or unstructured (eg public social media posts), which can enhance a company’s ability to use the platform for algorithm-based forecasting, incorporating elements of machine learning; eg to analyse historical occupancy rates in relation to the weather or a social media campaign and to predict customer behaviours based on these trends.
Management believes it is several years ahead of its competitors’ Business Intelligence solutions (Oracle, SAP, IBM). The simulated demonstration of the platform given at the results presentation was impressive in terms of the breadth of data that can be captured, speed, visualisation tools, forecasting capabilities (we particularly like the ‘forecasting reliability’ function based on data volume, timeframe and source) and the NLP search bar which can be used in more than ten different languages.
Cloudera partnership – GIANT 2017 launch on track
The majority of sales are made on a direct basis (working in tandem with Dell, HP, Accenture, Microsoft, IBM and EMC). In order to cost-effectively scale the business, management is focused on increasing sales via channel partners and has announced relationships with Avnet, Mesiniaga Berhad and VADS. The proportion of indirect sales (approximately 30%) has not increased over the last year. However, in December 2016 Fusionex announced the extension of its strategic partnership with Cloudera (the world’s largest Hadoop big data management company), which involves the deepening of their existing relationship with a joint go-to-market strategy. Cloudera’s integration of GIANT 2017 (also known as VISION) has 20 customers in CTP mode (Community Technology Preview – equivalent to beta test) and the company expects all of these customers to convert on launch.
Transitioning to subscription-based model
The majority of new SME clients signed on a SaaS basis and MYR35m (37%) of sales are now subscription based (22% in FY15). This means that together with maintenance and services, approximately 60% of revenues are recurring in nature.
Outlook: Target to more than double number of GIANT customers in FY17
The increase in marketing spend and product investment during FY16 has paid dividends with the pace of new customer additions increasing from two a month during FY15 to 12 a month in Q416.
Management is targeting 250 GIANT customers by the year end, more than double that reported at the end of FY16. The current momentum puts the company comfortably on track to achieve this with 48 new customers added in the first four months of FY17 (an average of 12 a month). This does not include the 20 GIANT 17 customers that are currently in CTP mode, which are expected to convert.
Since reporting its FY16 results, Fusionex has announced another multi-million dollar contract win with an Asian based insurance company to transform its business processes over a five-year period.
Exhibit 2: GIANT customers – momentum continues with 250 targeted by end FY17
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