Maxigesic is a key product
While AFT has dozens of products, the key to AFT’s success is Maxigesic, which uses a unique 3.3 to 1 acetaminophen to ibuprofen ratio formulation (500mg acetaminophen/150mg ibuprofen) for the purpose of pain relief. Maxigesic demonstrated approximately 33% lower average pain scores over 48 hours after oral surgery in adults compared with an equivalent dosage of either acetaminophen or ibuprofen alone in a 135-patient, randomised clinical trial. Results were highly statistically significant (p=0.007 at rest and p=0.006 on activity vs acetaminophen and p=0.003 at rest and p=0.007 on activity vs ibuprofen).
Exhibit 4: Maxigesic vs ibuprofen and paracetamol (acetaminophen) post dental surgery
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Source: New Zealand Medicines and Medical Devices Safety Authority
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The strength of a paracetamol (acetaminophen) and ibuprofen combination was recently confirmed in an independent (non-company) sponsored study that was published in the Journal of the American Medical Association (JAMA), a very prestigious journal. The efficacy of a single dosing of four different oral combination regimens (three that contained opioids, including Vicodin and Percocet) was studied in 416 patients with moderate to severe acute extremity pain. Importantly, no significant difference was seen between the efficacy of the Maxigesic-like regimen and those containing opioids, demonstrating its efficacy and potential for opioid sparing.
Exhibit 5: Comparing paracetamol (acetaminophen) and ibuprofen to opioid containing regimens
Regimen |
Number of patients |
Baseline pain score |
Score 2 hours post-dose |
Decline in score after 2 hours (primary endpoint) |
% receiving rescue opioid |
1,000mg acetaminophen + 400mg ibuprofen (similar to two tablets of Maxigesic) |
101 |
8.9 |
4.6 |
4.3 |
18% |
5mg oxycodone + 325mg acetaminophen (aka Percocet) |
104 |
8.7 |
4.3 |
4.4 |
14% |
5mg hydrocodone + 300mg acetaminophen (aka Vicodin) |
103 |
8.6 |
5.1 |
3.5 |
18% |
30mg codeine + 300mg acetaminophen (aka Tylenol 3) |
103 |
8.6 |
4.7 |
3.9 |
23% |
Source: Chang et al., Effect of a Single Dose of Oral Opioid and Nonopioid Analgesics on Acute Extremity Pain in the Emergency Department A Randomized Clinical Trial. JAMA. 2017;318(17): 1,661-1,667. Note: In the pain scale that was used, 0 indicated no pain while 10 indicated the worst possible pain. Also, two tablets of Maxigesic equals 1,000mg acetaminophen + 300mg ibuprofen, a slightly lower dose than what was used in this study.
The need to find alternatives to opioids is clear. The rate at which people are dying from opioids is skyrocketing (see Exhibit 6). In 2015, there were over 50,000 drug overdose deaths in the United States and 63.1% of them involved an opioid. It is a major driver for a significant increase in all-cause mortality in white non-Hispanic men and women in the United States. And while some of these deaths occur because drug was obtained illegally, part of the problem is doctors are simply prescribing opioids more, increasing the opportunity for addiction. Between 2001 and 2010, the percentage of total emergency department visits that resulted in an opioid prescription increased from 20.8% to 31%.
Exhibit 6: Opioid overdose deaths in the United States
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Source: Centers for Disease Control
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Additionally, Maxigesic would reduce the risk of an accidental paracetamol (acetaminophen) overdose due to inadequate pain relief. According to the FDA, 48% of cases of acute liver failure are caused by acetaminophen overdose. Most alarmingly, liver injury can occur at doses just slightly higher than the current recommended maximum daily dose of 4 grams. Depending on the study, the median daily dose that led to injury was just 5.0-7.5 grams per day (something that can easily happen if you feel you need a little extra pain relief).
According to IMS, the worldwide market size for ibuprofen and acetaminophen tablets alone is over US$10bn, most of it concentrated in the US and Europe. With a differentiated combination product, there is no reason why AFT could not achieve meaningful market share with the right partners. In Australia alone, which is currently estimated to be a ~NZ$400m market by IMS, the potential is significant. Maxigesic sales in Australia had grown 133% in FY17 thanks to a rescheduling that allowed it to be sold in front of the counter and be advertised directly to consumers. This high rate of growth is likely to continue due to a decision by the Australian Therapeutic Goods Administration (TGA) that all products containing codeine (a key competitor to AFT’s Maxigesic) are to be rescheduled to prescription-only as of 1 February 2018 due to the risk of dependence and adverse events associated with their use. In total, market research conducted by the company suggests that 40-47% of current consumers who buy 710 million OTC codeine analgesics each year in Australia would switch to another OTC analgesic rather than get a doctor’s prescription. As AFT sold 13m Maxigesic tablets in Australia in FY17, this represents a significant opportunity for the company; we estimate it could be worth between NZ$20-30m annually (though we do not include this in our valuation yet).
Across the globe, AFT has partners for Maxigesic in 124 countries and the product is launched in 10, up from eight as of the end of FY17 (see Exhibit 7). AFT had previously stated that it was targeting one-third of these areas to have launches in FY18, one-quarter in FY19, another one-quarter in FY20 and the rest in FY21. However, launch timing is heavily dependent upon multi-step regulatory processes in each country and delays are relatively common so the company is behind its original plan. We continue to expect the company to launch in the bulk of its licensed countries in the next two to three years. While the exact economics will vary by the agreement, we believe that between the transfer price and the net royalty to the company, AFT will book 8-20% of the product sales as revenue.
Exhibit 7: Status of select Maxigesic launches
Country |
Status |
Australia |
Launched, high growth and significant potential with codeine rescheduling |
New Zealand |
Launched, increasing market share and potential for codeine rescheduling |
United Arab Emirates |
Launched, sales doubled in second year of sales |
Italy |
Launched, sales increasing significantly |
UK |
Launched |
Singapore/Brunei |
Launched |
Serbia |
Launched |
Israel |
Launched |
Malta |
Launched |
Spain |
Launch pending |
Portugal |
Launch pending |
Belgium |
Launch pending |
Luxembourg |
Launch pending |
France |
Launch pending |
Nordics |
Launch pending |
Eastern Europe & Balkans |
Launch pending |
Kuwait & Iraq |
Launch pending |
Malaysia |
Launch pending |
Central America (Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica) |
Launch pending |
Ireland |
Launch pending |
Country |
Australia |
New Zealand |
United Arab Emirates |
Italy |
UK |
Singapore/Brunei |
Serbia |
Israel |
Malta |
Spain |
Portugal |
Belgium |
Luxembourg |
France |
Nordics |
Eastern Europe & Balkans |
Kuwait & Iraq |
Malaysia |
Central America (Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica) |
Ireland |
Status |
Launched, high growth and significant potential with codeine rescheduling |
Launched, increasing market share and potential for codeine rescheduling |
Launched, sales doubled in second year of sales |
Launched, sales increasing significantly |
Launched |
Launched |
Launched |
Launched |
Launched |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Launch pending |
Source: AFT Pharmaceuticals
Additional Maxigesic formulations
AFT intends to add a number of different formulations to its Maxigesic product line as a way of growing Maxigesic sales in both existing and new markets. Planned line extensions in these geographies could alone increase its addressable market by US$4.3bn (US$3.7bn OTC and US$622m for the hospital-based IV version) or over 40%.
Exhibit 8: Maxigesic planned line extension
Product |
Target market/description |
Global market size |
Maxigesic oral liquid |
Suspension oral liquid for paediatric use |
US$1.8bn |
Maxigesic powder sachets |
Powder sachets for preparation of a lemon-flavoured hot drink for adult use |
US$677m |
Maxigesic PE tablets |
Tablet for treatment of pains associated with cold and flu for adult use |
US$886m |
Maxigesic PE sachets |
Powder sachets for treatment of pains associated with cold and flu for adult use |
US$324m |
Maxigesic IV |
Injectable for post-operative use in adults either alone or to reduce the use of opioid analgesics |
US$622m |
Extension market size |
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US$4.3bn |
Source: AFT Pharmaceuticals, IMS World Review Pack (August 2015), Newport 2017
Maxigesic IV is particularly interesting as it is a hospital-based product that would have more attractive pricing and less competition than the OTC line extensions. AFT recently ran a Phase III trial in the United States comparing Maxigesic IV to IV paracetamol (acetaminophen), IV ibuprofen and placebo in 276 patients following bunion surgery. The primary endpoint was improvement in the sum of pain intensity scores (SPID) and Maxigesic IV hit it with a p value of p<0.001. We expect the company to file for FDA approval in the coming months.
Importantly, Maxigesic IV will be an asset of particular interest to partners. The IV version of paracetamol (acetaminophen), sold under the brand name Ofirmev, is expected to have sales of around US$300m in the US this year. The company that originally developed it, Cadence Pharmaceuticals, was acquired for US$1.4bn in 2014 by Mallinckrodt.
The NasoSURF Nebuliser is a hand-held ultrasonic nasal mesh nebuliser for the intranasal delivery of medication and for the treatment of chronic sinusitis. AFT believes the NasoSURF Nebuliser has a unique combination of advantages over existing nebulisers including portability, a high delivery rate (reducing treatment time), control of particle size, control of dosage amount and breath activation to ensure medication is only delivered to the nose and not to the throat or lungs.
Exhibit 9: NasoSURF Nebuliser
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Source: AFT Pharmaceuticals
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For NasoSURF’s first application, AFT will seek to use it to administer saline as a wash out in post-operative sinus surgery patients suffering from chronic sinusitis. In this setting, NasoSURF is registered as a Class I medical device, which is the class associated with the least regulatory burden (eg dental floss is a Class I medical device). Chronic sinusitis affects some 29.4 million Americans annually, with 20% of patients (c 5.9 million) not responding to existing pharmacological treatments and nearly 500,000 patients seeking expensive sinus surgery. Using a US$20 per patient price (assuming several treatments), the addressable market in the US is only US$10m.
AFT is also seeking approval in the US for NasoSURF to deliver midazolam for conscious sedation in the dental and ambulatory surgery markets (midazolam, in its IV form, is already used for procedural sedation). The company has completed a pre-IND meeting with the FDA and the development pathway has been clarified by the agency. We expect the first drug pharmacokinetic (PK) and clinical studies to commence in the FY18-19 timeframe, with licence negotiations occurring concurrently.
Intranasal conscious sedation is an effective alternative to intravenous conscious sedation and is faster acting than currently available oral medications. If approved, AFT expects the NasoSURF Nebuliser to be the only intranasal method of conscious sedation in major markets. In the US, approximately 125 million dental procedures suitable for conscious sedation were performed in 2009 and approximately 25.7 million ambulatory surgical procedures suitable for conscious sedation were performed in 2006. Using IMS data, the US addressable market for conscious sedation in dental and ambulatory surgeries is c US$3bn at US$20 per treatment. Market research conducted by the company suggests that dentists would use the product in 45% of cases.
In the longer term, AFT may seek approval for NasoSURF Nebuliser to deliver drugs for a number of conditions such as seizure, pain, agitation, opiate overdose, hypoglycaemia, vaccines and sexual dysfunction.
NasoSURF will be targeted at physicians and hospitals, and revenues will come in three forms: the sale of the NasoSURF Nebuliser device to physicians/hospitals (approximately US$300 each); a per use charge through the sale of radio frequency identifier (RFID) cards, which programme the device for use with particular drugs; and consumables, such as mouthpieces and nasal prongs. We currently do not include the NasoSURF device in our valuation, because the product is still in development.