Company description: Milk and beyond
CLT is a regional Italian dairy producer. The company has a strong base in fresh milk, UHT milk and yoghurt. It has also diversified into branded fresh food products, with ranges of eggs, cheese, pasta, vegetables and ready-to-eat salads. CLT started in Turin in 1950 to serve the market in Piedmont, and has since acquired operations in two other northern Italian regions, namely Liguria and Veneto. The planned merger with CLF is set to transform the business by adding a fourth region (Tuscany). We illustrate the breakdown of revenues by category and by geography in Exhibit 1 and 2 below.
Exhibit 1: Group revenue split by category (FY15)
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Exhibit 2: Group revenue split by geography (FY15)
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Exhibit 1: Group revenue split by category (FY15)
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Exhibit 2: Group revenue split by geography (FY15)
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The merger with CLF will almost double CLT’s sales. The two businesses are complementary as they both operate regionally in the Italian fresh and UHT dairy segments. We illustrate the pro forma revenue breakdown of the enlarged group in Exhibit 3 and 4.
Exhibit 3: Pro forma revenue split by category (FY15)
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Exhibit 4: Pro forma revenue split by geography (FY15)
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Source: Company data, Edison Investment Research estimates
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Source: Company data, Edison Investment Research estimates
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Exhibit 3: Pro forma revenue split by category (FY15)
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Source: Company data, Edison Investment Research estimates
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Exhibit 4: Pro forma revenue split by geography (FY15)
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Source: Company data, Edison Investment Research estimates
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Both CLT and CLF have leadership positions in their respective key markets, thus making them regional champions. CLT has four existing factories, which are all well invested with the latest technology for production, treatment and packaging of its products. CLF has one production site in Florence, which was built in 2005 and is also equipped with the latest technology.
Both CLT and CLF have a base milk business, but have also chosen to diversify into two main categories:
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other fresh dairy products, such as yoghurt, cream and fresh cheese; and
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perishable fresh packaged food products, namely fresh prepared vegetables, salads, fresh pasta and eggs
Another common strategy for both CLT and CLF is the creation of their own strong local brands to support their product portfolio. Over the past two years, CLT has set its sights on international expansion: it started exporting UHT milk to China, and recently signed an agreement with a distributor for the UAE, Kuwait, Saudi Arabia and Oman. We believe it should be able to leverage CLF’s Mukki brand for export once the merger completes.
CLT has clearly become more acquisitive in an effort to diversify away from the relatively low-growth fresh milk business. CLF is a large acquisition and we expect it will take a few years for the integration to be complete. That said, we believe more acquisitions are likely in future as the business continues to grow and the strategy to diversify and to enhance scale continues.
The Italian fresh milk and ESL (extended shelf life) market was worth €574m in 2015 (source: IRI Infoscan Hypermarkets + Supermarkets), but it is very localised, with different players in the different regions. Milk brands tend to be local and tied to each region or province, and indeed consumers are used to buying local milk brands. There has been some degree of consolidation, with Parmalat and Granarolo emerging as the two leading players on a national scale both with c 23% market share, but even they use several local brands in addition to their main brand (eg Centrale del Latte di Roma and Centrale del Latte di Milano respectively). Distribution is also affected by the local nature of the business, with a significant proportion of fresh milk bought on a regular basis, and hence in local shops rather than in supermarkets or hypermarkets. This again tends to favour regional and local brands. While fresh milk typically lasts a few days before souring, ESL milk is microfiltered and lasts up to one month, but still requires refrigeration.
Exhibit 5: Fresh milk and ESL market size
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Exhibit 6: Market share by region (fresh milk & ESL)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 5: Fresh milk and ESL market size
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 6: Market share by region (fresh milk & ESL)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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The market has steadily declined over the last few years, mainly as a result of volume declines. The economic crisis in Italy caused consumption to fall across the board in the consumer space, and more recently a fashion for vegan and dairy-free diets has also caused a shift in consumer behaviour which has led to volume declines. CLT has been gaining share in the regions in which it operates, as illustrated in Exhibit 20.
Exhibit 7: Fresh milk and ESL share at national Italian level
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Exhibit 8: Fresh milk and ESL milk share in Piedmont, Valle d’Aosta, Liguria and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 7: Fresh milk and ESL share at national Italian level
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 8: Fresh milk and ESL milk share in Piedmont, Valle d’Aosta, Liguria and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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The Italian UHT milk market was worth €878m in 2015 (Source: IRI Infoscan Hypermarkets + Supermarkets). UHT milk is ultra heat-treated and hence is an ambient product with a shelf life of c three months. The ambient nature of the product means it is more widely bought as part of a bigger shopping basket and hence distribution is more skewed towards the mass channel. Promotion is much more prevalent in the UHT segment, though volumes have suffered for the same reasons as fresh milk, namely the economic crisis and the consumer shift away from dairy consumption. CLT’s market share has fluctuated somewhat, and this has been caused predominantly by promotional activity in the market.
Exhibit 9: UHT milk market size (€m)
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Exhibit 10: Market share by region (UHT milk)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 9: UHT milk market size (€m)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 10: Market share by region (UHT milk)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Again, at national level CLT’s (and CLI’s) market share is very small, but improves at regional level. Parmalat remains very strong even at regional level, and this is due to its brand strength and also the ambient nature of the product, thus consumers find it less compelling to buy a local brand as the product is associated with being more highly processed.
Exhibit 11: UHT milk share at national Italian level
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Exhibit 12: UHT milk share in Piedmont, Liguria, Tuscany and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 11: UHT milk share at national Italian level
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 12: UHT milk share in Piedmont, Liguria, Tuscany and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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In 2014 CLT began exporting UHT milk to China. Volumes remain small, but this could present an interesting growth opportunity. In 2015 CLT signed an agreement with a Dubai-based distributor.
The Italian yoghurt market was worth €1.2bn in 2015 (source: FY15 results presentation). The market is dominated by the major players, with Danone, Muller and Yomo/Granarolo making up 50% of the market. CLT is a small player at both national and regional level, but it has had a stable market share over the past few years.
Exhibit 13: Yoghurt market size
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Exhibit 14: Yoghurt market share (Piedmont, Valle d’Aosta, Liguria, Veneto)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 13: Yoghurt market size
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 14: Yoghurt market share (Piedmont, Valle d’Aosta, Liguria, Veneto)
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Although CLT’s share is small, the company has had some success with new product launches. With deep-pocketed multinational competitors on the scene, CLT cannot compete on the R&D front with new products, but it can react quickly to new launches given its smaller size, and it has been successful in tapping into the market for lactose-free products.
Exhibit 15: Yoghurt market share at national Italian level
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Exhibit 16: Yoghurt share in Piedmont, Liguria, Tuscany and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 15: Yoghurt market share at national Italian level
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Source: IRI Infoscan Hypermarkets + Supermarkets
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Exhibit 16: Yoghurt share in Piedmont, Liguria, Tuscany and Veneto
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Source: IRI Infoscan Hypermarkets + Supermarkets
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