NBG’s business model is highly regulated. While the life insurance business is hampered by the maximum interest rate that conventional life insurance policies are required to yield (was 1.25% and has recently changed to 0.9%), unit-linked policies have less guarantees and are mostly structured to warrant the paid-in capital. The key issue is that lower guaranteed rates make conventional life insurance look much less attractive especially since the guaranteed rate is before costs.
Regulation could become stiffer in terms of regulatory reserving requirements, which could limit NBG’s ability distribute profits to its shareholders as it would be required to build reserves instead. Low interest rates are requiring insurers to build the ZZR and this is likely to increase if no changes to the calculation method are made.
Currently insurers can capitalise costs – this is distribution costs paid to the distribution channels – to a maximum of 2.5% of expected cumulative premiums on the balance sheet. It is understood that costs in certain segments are higher. A reduction of this level might lead to a less incentivised salesforce and lower levels of new business.
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