IntegratedXR: Solutions and services
IntegratedXR works across three layers to help clients integrate and digitise their systems and hardware, as seen in Exhibit 8. It begins with the data acquisition layer, pulling in data from networks, databases, hardware and various other systems and software. The data is then fed through IntegratedXR, where it is integrated into a stream usable by the end applications, including PCs, smart devices and ultimately XR devices.
Exhibit 8: Integration across three layers
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Source: Vection Technologies
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IntegratedXR: Multiple essential solutions plus related services to meet client needs
The IntegratedXR suite itself encompasses multiple essential solutions designed to meet client-specific needs, as well as services to support these solutions (see Exhibit 9):
Exhibit 9: Integrated XR Product Lines
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Source: Vection Technologies
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Design review via Mindesk: one challenge facing many companies is that it can be very difficult to visualise and collaborate on design projects across multiple geographies, job areas and technologies. This can include working with CAD diagrams, rendering 3D images and getting real-time updates of the latest design changes. Vection Technologies’ solution to this challenge is the Mindesk platform, a design-review tool that allows instant collaborative VR/AR or photorealistic renders quickly, without disruption and downtime. The platform takes the data from say a CAD system, integrates it into VR and then sends it to the rendering engine for a real-time display of the final product. Users can use native CAD/CAE/BIM systems in VR to do design reviews, or even live-link to engines such as Unreal Engine to do their renderings.
For instance, when designing a structure, engineers must be aware of the surrounding area, as one cannot design a facility in a vacuum without considering adjacent areas. There are often laws concerning how the final facility relates to the streets, setbacks from the nearest building, locations of homes, fauna, etc, so it is essential to know the location data of the environment around the building, such as the height, width and length of structures, the types of roads, the height of trees, etc. Vection Technologies is exploring a solution to this problem by building an integration of Microsoft’s Bing 3D map data into the company’s Mindesk solution that AEC designers can use to put their building information modelling (BIM) data in context. The Mindesk platform takes the data from say a CAD system, integrates it into VR and then sends it to the rendering engine for a real-time display of the final product. For example, in a recent Irish cultural centre project in San Francisco, Mindesk combined a direct feed from Bing 3D maps with the BIM model to create an AR report for the presentation. Bing’s 3D maps provided data from the surrounding area and gave context to the project.
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Training with EnWorks: with the move to hybrid work models and the international expansion of companies, conducting training can be difficult, especially when training both remote and inhouse employees or doing live sessions with staff across multiple continents. Remote staff can feel left out, or have very low engagement, while information overload with large manuals or one-way training via PowerPoint presentations with no interaction can be an issue.
Vection Technologies’ solution is the EnWorks platform. EnWorks allows customers to create step by step procedures for employees in multiple applications, such as manufacturing operations, sales support, etc. One can use EnWorks to design 2D or 3D step-by-step procedures that trainees can then follow using AR headsets, mobile devices, etc (see Exhibit 10).
Exhibit 10: Machinery and maintenance training with Trainer Creator
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Source: Vection Technologies
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One interesting module of EnWorks is Remote Assistance. A challenge facing companies is the cost of supporting employees or customers out in the field. For instance, supporting a maintenance tech on a remote location can be expensive and challenging, especially if they are working with a complicated piece of machinery or dealing with an unusual problem.
Using AR headsets, tablets or even smartphones, Vection Technologies’ Remote Assistance tool is designed to improve the support of remote field workers, potentially reducing travel costs, downtime and operations. Remote Assistance shares the operator’s point of view with a remotely connected specialist. The specialist can virtually give the operator directions on what to do and see the results in real time.
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Remote presentations with 3D Frame: many companies are moving to conducting presentations online, whether it be for digital sales, product presentations or team collaboration. The challenge, similar to that of training, is that conducting effective presentations can be difficult, especially when some participants are remote, and others are in person. Face-to-face interactions are a key element in sales presentations, but that is the element missing in most remote demonstrations. As one manager stated, ‘It is hard to do sales with PowerPoints via a screen, since the product you’re selling can’t talk for itself over a remote presentation.’
As mentioned earlier, though its partnership with Webex, Vection Technologies provides the 3Dframe solution to address the challenges of remote presentations. The recently launched metaverse embedded app provides a collaborative virtual environment that uses IntegratedXR to hold meetings and presentations in 3D and VR. 3Dframe allows clients to access pre-defined content or create their own, such as 3D models, pdfs, videos and images, all displayed in their own 3D world. Clients can build their own 3D world to connect people via the metaverse to conduct virtual meetings via Webex, presentations and events worldwide. Participants can interact in this 3D virtual environment without needing VR gear or VR-ready desktops, making it inclusive to everyone in the meeting. Of course, those with VR equipment can enjoy a deeper level of 3D interaction with the product models too.
3Dframe opens up a significant potential market opportunity for Vection Technologies as this integration should increase Vection Technologies’ brand awareness as the use of Webex by Cisco increases and more users learn about the company and its cutting-edge technology and solutions. Increased awareness would then meaningfully expand Vection Technologies’ existing customer base and provide a significant opportunity for market expansion and subsequent revenue growth. For instance, Webex counted over 590m monthly participants during the recent global pandemic.
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Customisation through 3D Product Configurator: many customers like to customise a product and see what it would be like in its end state. For instance, when buying a new couch or sofa, they may want to see how different upholstery materials and colours look before making a final decision on such a large purchase.
To address these needs, Vection Technologies designs configurators and provides the software infrastructure for consumers, sales teams, style designers, etc. Showrooms, and designers can experiment with colours, materials and accessories to create proposals, or clients can create their favourite combination of style and accessories, as illustrated in Exhibit 11. Through VR and AR visualisation, Vection Technologies’ solution enables customers to virtually interact with a 3D model, providing a new way to view and experience the desired customised product.
Exhibit 11: Automobile customisation with FrameS
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Source: Vection Technologies
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XRKiosk: Another key part of the IntegratedXR solutions suite is XRKiosk. The JMC Group acquisition (completed in August 2021) brought with it a strong solutions suite in IoT, AI and information and communication technology, including interactive kiosks now known as XRKiosk. This solution is designed to enhance shoppers’ experiences, giving them a virtual in-store touchpoint. For instance, XRKiosk can merge the digital and physical interactions by giving customers the ability to see products in 3D, AR and VR directly from within the store, even with out-of-stock products. Moreover, customers can use these to create customised products, whether online or in-store. XRKiosks can also be used for marketing, advertising, signage and digital check-in/out operations. The kiosks can also be integrated with payment systems, identity documents for hotels and schools, and even smart card dispensers.
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Services: the final but vital component of IntegratedXR is the service element. The challenge facing some companies is that when they purchase one of Vection Technologies’ solutions, they may not have the right hardware to operate the tool, such as VR gear, large gaming-type PCs to run the software, etc. Moreover, the client may have large, complex sets of data that need to be integrated, but not the hardware to effectively integrate their systems with Vection Technologies’ software systems.
The company’s services sell the hardware, technology and software needed for customers to smoothly and efficiently adopt its products, getting them up and running quickly. Management views this as a key gateway to win contracts: the ability to provide what clients need to install, start up and operate Vection Technologies’ solutions.