eOne is now two years into its five-year plan to double the size of the business (which we interpret to mean £200m of EBITDA by 2020) and create a significant, broad-based brand and content group. The emphasis of eOne’s growth strategy is to consolidate its position in Film while rebalancing the business towards the faster-growing, higher-margin and arguably lower-risk Television and Family divisions.
Since announcing its strategy, eOne has made two significant acquisitions as well as a few smaller ones, mainly within the Television and Family divisions: the acquisition of a 51% stake in MGC in January 2015 for £86m, and a further 35% in its largest Family brand Peppa Pig in October 2015 for £140m, followed by a smaller deal to buy 65% of Renegade 83 in March 2016 (£23m). It has also continued to forge links with high-profile film producers through acquisitions and partnerships; in December 2015 eOne took a stake (cost undisclosed) in Spielberg’s new venture Amblin Partners and acquired Sierra Pictures.
These investments have considerably altered the shape of the group, which now has more diversity in its earnings base; investment in Television was roughly the same as that in Film last year and for the first time in FY17 we expect the three divisions to contribute roughly equally in terms of EBITDA. In FY17, before central costs, we are forecasting Television to contribute 30% of EBITDA, Film 35% and Family 34%, tilting the balance towards the higher-growth, higher-margin divisions. With a more balanced structure in place, the focus of investment is now on supporting organic growth.
The first-half results, which we discuss in more detail below, reflect the progress being made to create a balanced content group of growing scale.
Television: Expansion in production on track
Investment in Television increased by approximately 50% in H1 to £102m as eOne continues to ramp its production activities. This strong investment profile was reflected in the 34% revenue growth to £144m, with EBITDA of £19.4m (up 18% on a like-for-like basis once the one-off impact of accounting changes to MGC are adjusted for). The pipeline looks particularly strong at both eOne Television, which is on track to deliver its targeted 1,100 half hours of content this year and has 86% of its planned slate for the year already delivered, commissioned or contracted, as well as at MGC, which is now delivering two new productions under the new studio model and has approximately 90% of its full year plan already delivered, commissioned or contracted.
We present the Television division results in Exhibit 2 and outline some of the key developments in the period below.
Exhibit 2: Television results and forecasts
£m |
H116 |
H216 |
FY16 |
H117 |
y-o-y growth |
H217e |
FY17e |
FY18e |
eOne Television |
81.6 |
106.3 |
187.9 |
97.7 |
19.7% |
143.2 |
240.9 |
256.0 |
MGC |
7.9 |
6.7 |
14.6 |
28.3 |
258.2% |
64.4 |
92.7 |
150.0 |
Music |
18.1 |
24.1 |
42.2 |
25.8 |
42.5% |
18.5 |
44.3 |
46.0 |
Elimination |
0.0 |
|
|
(7.3)* |
|
|
|
|
Total Television division revenues |
107.6 |
137.1 |
244.7 |
144.5 |
34.3% |
226.1 |
377.9 |
452.0 |
eOne Television EBITDA |
7.9 |
15.0 |
22.9 |
7.9 |
0.0% |
20.6 |
28.5 |
31.6 |
MGC EBITDA |
12.3 |
2.1 |
14.4 |
9.0 |
-26.8% |
9.0 |
18.0 |
21.2 |
Music EBITDA |
0.2 |
1.8 |
2.0 |
2.5 |
N/A |
0.7 |
3.2 |
4.0 |
Elimination |
(0.2) |
0.2 |
0.0 |
(0.9)* |
|
|
|
|
Total Television EBITDA |
20.2 |
18.9 |
39.3 |
18.5 |
-8.4% |
30.3 |
49.7 |
56.8 |
EBITDA margin |
19.0% |
13.8% |
16.1% |
12.8% |
|
13.4% |
13.2% |
12.6% |
Investment: |
|
|
|
|
|
|
|
|
eOne Television – content |
14.3 |
4.2 |
18.5 |
11.2 |
-22% |
18.8 |
30.0 |
32.1 |
eOne Television – production |
52.7 |
20.6 |
73.3 |
63.7 |
21% |
46.3 |
110.0 |
117.9 |
eOne Television – total |
67.0 |
24.8 |
91.8 |
74.9 |
|
65.1 |
140.0 |
150.0 |
MGC – production |
0.0 |
7.6 |
7.6 |
25.2 |
|
54.8 |
80.0 |
110.0 |
Music/ other – production |
1.3 |
1.8 |
3.1 |
2.0 |
|
1.0 |
3.0 |
3.0 |
Total Television investment |
68.3 |
34.2 |
102.5 |
102.1 |
49.5% |
120.9 |
223.0 |
263.0 |
Source: eOne (historic), Edison Investment Research (forecasts). Note: *Eliminations from internationalsales at MGC.
Television includes its portfolio of television production companies (its 51% interest in MGC, Paperny Entertainment, Force Four Entertainment, 65% of Renegade 83, and eOne’s original television business), its international television sales business, its music labels and the digital content studio Secret Location (the remaining 50% of which was bought in August 2016).
eOne Television delivered 360 half hours of programming in H1. Although down on the 442 delivered in H116, organic revenue growth was 20% and, with a strong pipeline going into the second half, a development slate with over 100 projects in progress and 15 new first look and development deals signed, eOne Television appears comfortably on track to deliver the targeted £140m of investment across the full year (up c 40% on FY16) and 1,100 half hours of content. More specifically:
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In scripted television, new commissions include the serialised crime drama Cardinal and hostage series Ransom. Private Eyes and You Me Her (new last year) have been re-ordered for additional seasons. The second-half pipeline includes new shows Mary Kills People and Ice and renewals Rogue 4 and Saving Hope 5.
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As well as recurring series, non-scripted television is benefiting from Renegade 83’s new season of Naked and Afraid and new commissions for The School and Border Security US from Paperny Entertainment and Force Four, respectively.
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The stronger Television production pipeline also serves to feed the international sales business, which is reportedly on track for a record year, with a growing number of buyers for eOne-produced shows as well as the first programme produced by the MGC under its new distribution agreement with eOne; Designated Survivor has generated strong international sales interest including a worldwide (ex US) streaming rights deal with Netflix. As MGC ramps production in the coming periods this should further contribute to eOne’s Television sales inventory.
MGC generated revenues of £28.3m, an increase of 258% y-o-y. Like-for-like comparisons are complicated by the fact that last year was a year of transition for the company, which, following its partnership with eOne, has changed its business model, as well as bringing its accounting practices into line. The current year provides a better benchmark for the group moving forward. Revenues now comprise a mixture of profit participations from its pre-existing library staples (Criminal Minds – Series 12, Criminal Minds Beyond Borders – Series 2 in production, Grey’s Anatomy – Series 13, Ray Donovan – Series 4 and Quantico – Series 2), as well as first revenues from productions contracted under the new independent studio model.
While MGC continues to see growth from its existing library staples, the vast majority of the increase in revenues is derived from delivery of its new productions (delivered under the new independent studio model). The first three episodes of Designated Survivor were delivered in the period to ABC and a further 19 episodes have been ordered (for delivery in the second half and beyond). The show premiered as ABC’s strongest scripted telecast in its timeslot in four years and claimed TV’s largest-ever total viewer lift for any single telecast. Conviction, MGC’s second show under the new arrangement, has also been picked up by ABC and started broadcasting in October. Along with the remaining episodes of Designated Survivor and associated international sales revenues from these shows, this will contribute to further strong growth in revenues in the second half.
Guidance for programme investment at MGC this year has been reduced to £80m (from £100m) but remains a significant increase on last year’s £7.6m. It is worth remembering that eOne’s capital risk on this investment is approximately 15-20% once broadcaster commitments received prior to green lighting and government subsidies are taken into account. MGC appears to be delivering on high expectations at the time of acquisition. It has over 30 other television projects and several film projects in development, featuring a star-studded list of directors and actors, which should support our forecast ramp up in investment and sales into 2017 and beyond.
The Music division, following the recent acquisition of Dualtone Music Group in January 2016 and Last Gang Entertainment (March 2016), is becoming more significant in the group context. Revenues in H1 increased by 43% to £26m and EBITDA of £2.5m compares to a prior year H1 of £0.2m. Much of this growth is acquisition related, although its urban labels had a strong line up and The Lumineer’s Cleopatra (Dualtone) performed well, reaching number one on the US Billboard 200. In H117 45 albums and 98 digital singles were released, compared to 32 and 59, respectively, in H1 last year. As for in the Film division, eOne is also restructuring its physical distribution activities in music. As of this year, Warner Music’s ADA will handle physical sales and distribution in the US and Canada enabling eOne to exit its own activities.
Music also includes the activities of Secret Location. eOne took an initial stake in the digital content studio in 2014 and in August 2016 acquired the remaining 50%. This is a strategic investment, providing eOne a foothold into this emerging content genre. While fairly immaterial to the group’s current financial performance, the studio is involved in developing content for the rapidly evolving virtual reality industry. A number of these projects are already being monetised and additional game launches are planned for 2017.
Family: Peppa and PJ Masks charm US children
Family revenues increased by 16% to £38m, with EBITDA increasing 13% to £25m. As in recent periods, strong performances from Peppa as well as the newer properties, particularly PJ Masks, have underpinned growth. On the back of encouraging US holiday season sell-in data from licensees on both Peppa Pig and PJ Masks, management appears very confident about the second-half outlook, indicating it should drive higher than forecast licensing and merchandising sales.
Exhibit 3: Family results and forecasts
£m |
H116 |
H216 |
FY16 |
H117 |
y-o-y growth |
H217e |
FY17e |
FY18e |
Family revenues |
32.7 |
33.9 |
66.6 |
37.9 |
15.9% |
40.4 |
78.3 |
91.8 |
Family EBITDA |
21.9 |
21.4 |
43.3 |
24.7 |
12.8% |
31.3 |
56.0 |
61.0 |
EBITDA margin |
67.0% |
63.1% |
65.0% |
65.2% |
|
77.5% |
71.5% |
66.4% |
Family – investment in content |
0.5 |
1.1 |
1.6 |
0.7 |
0.4 |
0.7 |
1.4 |
2.2 |
Family – investment in production |
1.9 |
2.3 |
4.2 |
1.6 |
-0.2 |
2.0 |
3.6 |
5.8 |
Family – total investment |
2.4 |
3.4 |
5.8 |
2.3 |
-4.2% |
2.7 |
5.0 |
8.0 |
Source: eOne (historic), Edison Investment Research (forecasts)
Peppa, Family’s principal asset, continues to perform well across all its territories – notably the US, where revenues increased by 275% in the period and where Peppa was the bestselling preschool girls’ toy in September 2016. This is subsequently being backed up by an extension of merchandise ranges and in-store promotions. Exposure also continues to grow in China, where Peppa is now one of the most popular programmes for preschoolers on state broadcaster CCTV and also has a phenomenal following on local video hosting sites (Peppa has generated eight billion views on iQiyi, Youku and Tudou), which has resulted in the launch of a steadily increasing range of merchandise by the major online retailers (Jing Dong and Tmall), and in store at Toys R Us. The roll out of Peppa across the US, emerging Europe and Asia should continue to support strong momentum in the brand, which is being refreshed with the addition of 52 new television episodes (10 delivered in the period) and a first film planned for release next Easter. Peppa generated $1.1bn in retail sales in 2016 and management continues to believe it has the potential to reach $2bn.
While Peppa clearly has ongoing strong momentum, eOne has also been focused on diversifying its range of children’s assets, a number of which are starting to gain considerable traction. PJ Masks, Winston Steinburger and Sir Dudley Ding Dong and Ben and Holly’s Little Kingdom continue to build audiences in the US in particular and licensing momentum is following, with a wider retail launch planned for these brands in early 2017.
Film: A more robust performance
Film revenues increased by 9% to £242m, underpinned by a very strong performance at the box office, offsetting the headwind faced in home entertainment from the weaker cinema slate last year and the ongoing structural shifts to digital platforms.
The upfront payment of MGs along with P&A costs associated with a strong cinema release slate meant an EBITDA loss in H1 of £2m. This EBITDA profile is entirely consistent with the typical cash flow characteristics of major film releases, which are supported by intense advertising (P&A) spend to support the theatrical release, which then drives higher-margin revenues from the subsequent release windows (home entertainment, digital and broadcast). The second-half outlook for film distribution looks strong and we expect the EBITDA margin to normalise across the year as the films progress to secondary windows and as the benefits of the £10m cost-saving programme continue to incrementally contribute.
Exhibit 4: Film results and forecasts
£m |
H116 |
H216 |
FY16 |
H117 |
y-o-y growth |
H217e |
FY17e |
FY18e |
Revenues |
|
|
|
|
|
|
|
|
Theatrical |
22.7 |
42.2 |
64.9 |
42.5 |
87.2% |
81.1 |
123.6 |
112.0 |
Home entertainment |
79.2 |
113.2 |
192.4 |
58.6 |
-26.0% |
106.2 |
164.8 |
171.0 |
Broadcast and digital |
80.1 |
109 |
189.1 |
75.4 |
-5.9% |
115.2 |
190.6 |
209.6 |
Production and int. sales |
26.5 |
33.9 |
60.4 |
56.5 |
113.2% |
24.5 |
81.0 |
80.0 |
Other |
14.4 |
34.1 |
48.5 |
11.5 |
-20.1% |
33.5 |
45.0 |
40.5 |
Eliminations |
(1.3) |
(0.6) |
(1.9) |
(2.5) |
|
(0.5) |
(3.0) |
(3.0) |
Film division revenues |
221.6 |
331.8 |
553.4 |
242.0 |
9.2% |
360.0 |
602.0 |
610.1 |
Film EBITDA |
12.9 |
39.9 |
52.8 |
(2.3) |
-117.8% |
60.0 |
57.7 |
66.6 |
EBITDA margin |
5.8% |
12.0% |
9.5% |
-1.0% |
|
16.7% |
9.6% |
10.9% |
Investment* |
|
|
|
|
|
|
|
|
Film I in content |
30.6 |
67.7 |
98.3 |
97.7 |
219.3% |
62.3 |
160.0 |
179.0 |
Film I in production |
3.6 |
8.3 |
11.9 |
(3.7) |
-202.8% |
50.7 |
47.0 |
50.0 |
Film – total I |
34.2 |
76.0 |
110.2 |
94.0 |
175% |
108.0 |
202.0 |
229.0 |
Source: eOne (historic), Edison Investment Research (forecasts). Note: *I = investment.
After two difficult years, Film has had a stronger period in the box office. Although the absolute number of releases is down year-on-year (85 vs 96 last year), there have been a number of high-profile releases including The BFG, David Brent: Life on the Road, Eye in the Sky and Bad Moms, among others. Box office takings in H1 were $152m compared to $97m last year.
The slate for the second half looks similarly strong, including The Girl on the Train (which has already generated £23m in UK box office takings since its debut in early October), Arrival, Office Christmas Party (the third title from eOne’s association with Spielberg’s Amblin Partners), Bad Santa 2, Lion and La La Land. Full-year investment in acquired content is expected at approximately £160m, unchanged from previous guidance, and far more promising than last year’s subdued investment of £98m. A stronger cinema release slate should, in coming periods, translate to a better home entertainment and digital performance where revenues declined 26% and 6%, respectively, in H117, affected by structural changes in the industry as well as the weaker box office performance over the last two years.
Production and international sales (+113%) reflect the investment made in Sierra Pictures in December 2015 and the buy-out of the remaining interest in Sierra Affinity (the international sales business managed by Sierra Pictures) in September 2016.
Filming has started on a number of new productions in the period (including Villa Capri starring Tommy Lee Jones, Morgan Freeman and Rene Russo, and Xavier Dolan’s The Death and Life of John F. Donovan) and eOne also signed a first-look deal with Tooley Productions (producer of The Fighter and Limitless) and already has one project in development as a result of this partnership (Fool Me Once, starring Julia Roberts). However, across the year, the production schedule has slipped and management now budgets £45m investment for the film production division (from £70m previously).
Overall, we expect a good second-half revenue performance in Film and a recovery in EBITDA margins as key cinema releases move through the more profitable distribution windows, supported by the incremental benefit of eOne’s cost-saving initiatives. The new home entertainment distribution partnerships with 20th Century Fox Home Entertainment (multi-territory) and Sony Pictures Home Entertainment (US), part of eOne’s £10m restructuring programme in Film, are on target to be fully integrated by the end of the financial year.