Addressable market and competitive landscape
Orège: Innovation in $9.5bn global equipment market
Orège’s SLG product offers a technological innovation to a market that is characterised by well-established and consolidated technologies, which, for most part, have been employed for several years. The size of the market where Orège operates is significant: according to a study by Frost&Sullivan (2016 Global Water Market Outlook), of the $54bn global water and wastewater treatment equipment market (2016 revenues), approximately $9.5bn relates to the business areas where Orège operates, ie equipment for wastewater pre-treatment ($2.1bn), sludge thickening ($2.2bn), dewatering ($2.8bn), sludge digestion ($1.1bn) and drying ($1.2bn). These figures exclude the revenues from services associated with the equipment sale (such as installation, maintenance, etc), which we estimate are equivalent to 50–100% of the equipment business. According to Global Water and Intelligence, the growth rate of the global wastewater market is 5–6% a year.
Orège focuses on four geographies where it sees significant growth potential: France, Germany, North America and the UK. In Germany, c €550mn is spent annually in new wastewater equipment according to the Federal Statistical Office and the DWA. In the US Global Water Intelligence estimated $1.1bn was spent in new wastewater equipment in 2017, of which c $330m for municipal dewatering/thickening specifically. In the UK, Global Water Intelligence estimated there was $365m investment in sludge management equipment in 2016.
Competitive landscape dominated by well-established technologies
The sludge dewatering and thickening processes are generally undertaken with a plate/frame filter press, centrifuge or a belt filter press. Most of these technologies have been employed for a long time (20 years+) and little innovation has taken place. Orège’s SLG is an add-on performance enhancer to any of these technologies. The largest companies operating in this industry are Alfa Laval (pumps, centrifuges, filters, etc), Andritz (Separation division, which manufactures centrifuges and other pumps), Suez (Water Technologies & Solutions division, which recently acquired GE Water), Veolia (Veolia Water technologies division), HUBER Technology (product offering including screw presses, belt filter presses, dryers) and Hiller (which manufactures mobile dewatering plants). One of the most innovative companies in the industry, Cambi is a leader in advanced anaerobic digestion and biogas solutions for sewage sludge and organic wastewater management and in thermal hydrolysis.
While most companies offer traditional sludge dewatering and thickening equipment, Orège offers an innovative add-on solution (as well as a standalone thickening solution), ie a patented performance-improving technology that aims at reducing utility costs, improving environmental sustainability and increasing the efficiency of the process. Crucially, the SLG is a mechanical wastewater/sludge treatment technology and not a chemical process, which uses expensive chemicals and has much greater environmental impact.
We estimate SLG addressable market is €439m pa (UK, Germany, France, North America)
We derived our forecasts for Orège’s top line by applying a range of penetration rate assumptions to the estimated size of the core market opportunities for the flagship product SLG in the key countries for Orège: UK, North America, Germany and France. We provide detailed calculations below. We highlight that our forecasts are exclusively based on these four geographies and do not include several large business opportunities for Orège, see Future development for more details.
Exhibit 6: Estimated annual addressable market for SLG (equipment + services, €000s)
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Source: Edison Investment Research. Note: *French potential estimate based on other markets’ size.
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The North American market is fragmented but we believe has the largest potential for Orège
Orège entered the US market relatively recently, in 2015. Business development for Orège has been faster than in Europe, with the company involved in nine projects in North America to date (completed or in progress), selling 12 SLG units. The key opportunity for Orège is the dewatering market, where it can target a large number of clients: according to company estimates around 9,000 belt filter presses and between 1,000 a 2,000 screw filter presses operate in this region. Additional concrete business potential includes the sale of add-on solutions for the thickening market, where an estimated additional 3,000 plants operate (gravity belt and rotary drum thickeners). We estimate the addressable market for Orège’s SLG technology in North America is €260m a year, which is significantly larger than the combined potential in the UK, Germany and France. The estimate includes a large contribution from services revenues, which we believe is an attractive market with visible long-term prospects for Orège. This estimate does not include the business potential related to dewatering solutions for centrifuges (c 5,000 centrifuges operate in North America, according to Orège) and to static thickeners and gravity tables.
Exhibit 7: Estimated annual addressable market for Orège’s SLG technology in North America
North America (US and Canada) |
|
|
Estimated belt filter presses (BFP) - dewatering |
# |
9,000 |
Estimated screw presses - dewatering |
# |
1,500 |
Estimated thickeners (rotary drum and gravity belt) |
# |
3,000 |
Total number of presses and thickeners |
# |
13,500 |
Number of SLG units required (2 SLG for 1 thickener) |
# |
16,500 |
Assumed proportion of installations for which payback period of <3 years can be achieved |
% |
50% |
Number of SLG installations for which payback can be achieved |
# |
8,250 |
$ cost of delivered solution |
$000 |
377 |
€ cost of delivered solution |
€000 |
325 |
Equipment addressable market |
€000 |
2,684,053 |
Asset life* |
years |
10 |
Annual equipment addressable market |
€000 |
268,405 |
|
|
|
Cost of service per SLG/year |
€000 |
10.8 |
Annual service addressable market |
€000 |
88,901 |
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|
|
Annual equipment + service addressable market |
€000 |
357,306 |
Source: Edison Investment Research. Note: *asset life could be extended to 15–20 years with additional maintenance capex.
The UK municipal market: Smaller but more concentrated than North America
The UK sludge treatment market is characterised by a large number of small plants (about 9,000 sewage treatment works). Orège’s SLG mobile unit is particularly suited to addressing this market as it can operate over several treatment plants and achieve large efficiencies and returns for the utility. In the UK, Orège has sold four SLG units (one to Wessex Water and three units to Anglian Water). In particular Orège has received a strong endorsement by Anglian Water (see quote in Exhibit 1), which has subsequently stimulated interest for SLG technology from the entire UK water industry. The key advantage of the UK market is the high client concentration (12 wastewater companies in total), which should speed up the commercial development. We estimate the addressable market is €37m a year. This estimate refers mostly to mobile solutions and does not include other business opportunities such as fixed thickening solutions for gravity tables and dewatering solutions (for belt filter presses or for screw presses).
Exhibit 8: Estimated annual addressable market for Orège’s SLG technology in United Kingdom
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|
|
Number of wastewater plants |
# |
9,000 |
Proportion of suitable plants for SLG (technically and economically) |
% |
60% |
Addressable plants |
# |
5,400 |
Number of plants for SLG unit |
# |
5 |
Potential number of SLG units installed |
# |
1,080 |
Price per SLG |
€000 |
269 |
Equipment addressable market |
€000 |
290,867 |
Asset life* |
years |
10 |
Annual equipment addressable market |
€000 |
29,087 |
|
|
|
Cost of service per SLG/year (maintenance only) |
€000 |
7.7 |
Annual service addressable market |
€000 |
8,316 |
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Annual equipment + service addressable market |
€000 |
37,403 |
Source: Edison Investment Research. Note: *asset life could be extended to 15–20 years with additional maintenance capex.
As a cross-check to our forecasts and to assess the materiality of the savings brought by SLG for potential UK clients, we have carried out an analysis of the impact of SLG adoption on the UK water sector. Assuming a payback period for SLG investments of between one and five years (the average payback for Orège references is 2.7 years), we estimate that Orège’s SLG technology could lift profit before tax of the UK regulated water sector between 3% and 16%, which we view as very significant. This economic benefit would be on top of large environmental benefits.
Exhibit 9: Potential PBT uplift from adoption of SLG technology for UK water industry
UK addressable market for Orège (excl. service revenues) |
€m |
290.9 |
Assumed payback period |
Years |
1 |
2 |
3 |
4 |
5 |
Annual savings for UK water industry |
€m |
290.9 |
145.4 |
97.0 |
72.7 |
58.2 |
Estimated UK water pre-tax profits 2017/18 |
€m |
1,800 |
% potential uplift to UK water industry annual pre-tax profits |
% |
16% |
8% |
5% |
4% |
3% |
Source: Edison Investment Research
Germany: Regulation drives business opportunities
The German market is characterised by more stringent regulation, which sets a favourable environment for the development of Orège. New regulations (Sewage Sludge Regulation, which introduces the obligation of phosphorus recovery for larger sewage treatment and Fertilizer Ordinance, which introduces stricter pollution limits) restrict sludge land-spreading and favour higher incineration use, which is very expensive. Hence we believe solutions, such as Orège’s SLG, which reduce sludge volumes and improve dryness have strong development potential and can achieve very large savings for municipalities.
The largest market targeted by Orège in Germany is the sale of SLG add-on solutions to centrifuges (the most widespread dewatering technology in Germany, with 47% market share). We understand Orège is concluding its first reference in German centrifuges and is able to offer a fully commercial solution. The number of large German dewatering plants (>100,000 people equivalent) where Orège’s technology have highest technical and commercial rationale, can be estimated at 400–500 units, based on company information.
On this basis and including the revenue potential related to services activities, we estimate an annual addressable market for Orège (municipal centrifuges only) of €12m. Additional applications include add-on solutions for the industrial sector (for example, food and beverages and industrial chemicals), for anaerobic digestion plants (1,200 dewatering plants, or 13% of the German total, are already equipped with anaerobic digestors) and screw press plants, where, however, Orège has yet to develop references.
Exhibit 10: Estimated annual addressable market for Orège’s SLG technology in Germany
Germany |
|
|
Number of centrifuges suitable for SLG (economically and technically) based on size of > 100,000 people equivalent |
# |
450 |
Number of plants for SLG unit |
# |
1 |
Potential number of SLG units installed |
# |
450 |
Price per SLG |
€000 |
162 |
Equipment addressable market |
€000 |
72,717 |
Asset life* |
Years |
10 |
Annual equipment addressable market |
€000 |
7,272 |
|
|
|
Cost of service per SLG/year (maintenance only) |
€000 |
10.0 |
Annual service addressable market |
€000 |
4,500 |
|
|
|
Annual equipment + service addressable market |
€000 |
11,772 |
Source: Edison Investment Research. Note: *asset life could be extended to 15–20 years with additional maintenance capex.
2018 ytd orders intake shows inflection point
The water industry is generally conservative, risk averse and dominated by well-established technologies. Innovation is slow and new technologies generally need a large number of tests and references before being widely adopted. In this context the lack of growth of Orège’s revenues over the last few years may be frustrating for investors but not surprising to industry operators. We note, however, that FY18 appears to be an inflection point for the company with a large pick up in order intake, which we estimate should allow for 2.7x year-on-year revenue growth (albeit from a low basis). The pick up is driven mostly by the US (with orders from both municipal and industrial clients), and the UK, where the Anglian Water support at the end of FY17 appears driving large interest from other utilities (see Exhibit 1).
Exhibit 11: 2018 ytd an inflection point for Orège, with a strong pick up in announced orders
Date |
Country |
Client |
Contract |
Value |
24-Sep-18 |
US |
Town of Hammonton, New Jersey |
Two SLG solutions on 10-year lease |
$500,000 |
12-Sep-18 |
UK |
Anglian Water |
Two integrated mobile SLG + Flosep solutions to Anglian Water |
£400,000 |
02-Jul-18 |
US |
Mullins Cheese |
One SLG solution for agrifood sector |
$300,000 |
25-Jun-18 |
UK |
Wessex Water |
One integrated mobile SLG + Flosep solution |
£200,000 |
14-Jun-18 |
US |
Trinity River Authority of Texas |
One SLG solution |
$400,000 |
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|
|
|
|
09-May-18 |
US |
Two Rivers Water Reclamation Authority |
One SLG solution |
$260,000 |
09-Apr-18 |
US |
Municipality of Gresham, Oregon |
One SLG solution |
$300,000 |
Total 2018 ytd |
|
|
9 SLG solutions |
€2,016,828 |
Source: Orège, Edison Investment Research
H118 results show revenue pick up and lower operating costs
H118 results showed a strong pick up in revenues, +100% year-on-year to €559k (albeit from a low basis). Higher revenues combined with a 17% reduction in operational costs led to a smaller EBIT loss (€4,567k vs €5,780k) and a smaller net loss (€5,593k vs €6,764k).
Future opportunities: New products and new geographies
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New products: the ability of Orège’s SLG technology of improving the separation of water from solids has the potential to drastically improve advanced sludge treatment solutions, such as anaerobic digestion and pelleting. We would expect the company to develop new solutions for these markets over the next few years.
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New geographies: although our forecasts assume relatively high penetration in four markets, we have not included any contribution from several geographical areas with high potential. In Europe, countries such as Switzerland, Italy and Spain could be large markets for Orège, although the company has no examples of completed projects in those countries currently. Asian countries have huge development potential for Orège, but the region has not been a priority until recently. On 16 October 2018, however, Orège announced that it has signed a partnership for distribution and integration of its SLG solutions in Japan with ITCMT, a subsidiary of the Japanese ITOCHU Corporation. Orège's partnership with ITCMT covers the marketing and distribution, integration and maintenance of its SLG solutions throughout Japan, for both industrial businesses and municipalities. This partnership may accelerate product deployment in the region.
Management team
The management team includes most of the key executives that in the 12-year history of Orège were responsible for developing the technology, for listing the company and for attracting the investment of Eren, one of the largest clean-tech investors. Key executives include:
Pascal Gendrot, CEO and co-founder is a post-graduate of the Management School of Lyon and has an accounting background. He has more than 20 years’ experience helping small to medium-sized corporates fundraise and grow internationally. In 2002 he founded and ran his own consulting firm providing advice to small to medium-sized businesses and in 2006 co-founded Orège. He started his career at Peat Marwick (now part of KPMG) and later joined BDO Group, where he became a partner, founding manager of the corporate finance and strategy department, and member of the management committee and managing partner of BDO France.
Patrice Capeau, scientific director, is an engineer who started his career in applied engineering in the water sector and had technical responsibility for businesses involved in the supply of drinking water and in the treatment of organic waste and sludge (Sogreah, Alcatel Alsthom Group, then Alpha Logic). He created Hodis in 2005, which became Orège in 2006.
George Gonsalves, CFO, is a Chartered Accountant who started his career at BDO Binder Hamlyn in London and then joined the corporate finance team in Paris advising on acquisition due diligence, fundraising and auditing. In 2002 he joined the French subsidiary of the Game Group (consoles and video games), where he served as CFO until 2009.
Kevin Dunlap, Orege North America CEO has 22 years’ experience in sales and management roles in the water and wastewater treatment industry (including at American Water, US Filter, ITT Industries, Waterlink and BCR Environmental).
Ian Patehyjohns, Orege UK CEO has 26 years’ experience in various roles in the water and wastewater treatment industry, including innovation management, strategy and business leadership (at Siemens, United Utilities, Atkins).
The management team owns a significant stake in the company. As of 28 February 2018, Pascal Gendrot owned 6.40% of the capital, Patrice Capeau 4.11% and George Gonsalves 0.70%.