Company description: The building blocks of growth
ESL continues to evolve from its heritage as primarily a road-based haulier of retail and consumer goods towards providing integrated consulting-led logistics services in higher growth markets such as e-commerce and MIB products. It has 5,500 employees, 2,200 vehicles, 3,800 trailers and four rail-connected distribution centres, which combine into the most profitable UK-based logistics companies. It listed on the AIM market in April 2017, having been in private hands since 2014.
Exhibit 1: ESL’s UK and European distribution network
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Source: Eddie Stobart Logistics data
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Several factors differentiate ESL; uppermost among them are the company’s highly competitive offerings in price and service. The Eddie Stobart brand (held by licence from Stobart Group Brands, for which ESL may start paying a royalty fee or purchase a perpetual right) is very well-known to UK consumers. Its distribution network across the UK (see Exhibit 1) brings network benefits that translate into low empty-leg journeys and therefore higher fleet utilisation and sector-leading profitability. Investment in recent years in technology means ESL has a modern IT platform, which brings the capabilities in inventory management, real-time tracking and route optimisation sought by complex customers. Management will continue to invest further in technology and in higher growth end-markets, such as e-commerce and building supplies, to enhance the growth prospects of the company in order to sustain above-average industry levels.
The recently installed management team with the benefit of the new capital raised at listing have the ambition and platform to grow the business through both organic and inorganic means. CEO Alex Laffey brings with him decades of experience and contacts in UK logistics. Management is applying margin discipline more rigorously and using its reputation and sector know-how to bid for outsourced logistics contracts as they come up.
ESL has longstanding relationships with the largest customers in UK logistics. 75% of its FY16 revenue came from 25 clients and more than half of its relationships have been in place for longer than 10 years. Several aspects of the ESL business proposition are attractive to customers, in addition to price competitiveness. For instance, ESL’s contracts are often ‘closed book’, which means that, with the exception of a fuel pass-through, ESL takes on utilisation risk from its customers in return for higher rewards.
End-market exposure: e-commerce and MIB fuelling the engine
ESL’s most important end-markets are Retail (27% of FY16 revenues), Consumer (30%), MIB (24%) and e-commerce (9%); however, the e-commerce proportion will increase to more than 20% in FY18e as the iForce acquisition contributes part and then full-year revenues. ESL’s three largest end-markets – Retail, Consumer and MIB – have historically grown in line with GDP while e-commerce is growing by double-digit percentages.
UK consumer demand has remained resilient even after the EU referendum result. The key industry trend in recent years has been the switch in consumer demand to non-store retailing at the expense of in-store retailing. Euromonitor estimates that non-store (online) still only accounts for 14.7% of the market. We forecast this trend will continue with traditional in-store Retail and Consumer sectors growing at a ‘GDP plus’ rate of 2.5% and online sales growing well above. Integrated logistics providers are set to benefit from the changing market due to their warehousing skills and assets, which are attractive to online retailers. Indeed, post iForce, ESL has the second largest e-commerce business in the UK.
MIB sectors have displayed a far more diverse set of growth patterns in recent years. Bulk (often rail) shipments of coal and steel have declined significantly, while the construction sector has grown. ESL continues to target more construction customers to exploit this continuing trend. Recognising the diverse range of industries served by ESL, we forecast a ‘GDP plus’ rate of organic growth of 2.5%. Importantly, ESL aspires to capitalise on the outdated single operator model, which prevails in MIB. Integrated logistics offerings, common in the retail and consumer segments, are yet to fully penetrate MIB clients. Increased market share at the expense of smaller independent names is a key attraction for ESL’s management.
The e-commerce business is expanding both organically and by acquisition, and is becoming an important part of ESL’s business and a significant growth engine. We forecast a 25% growth rate in ESL’s e-commerce businesses over the coming years. Taking into account the iForce acquisition and the significantly higher rate of growth in this market, we forecast e-commerce will account for at least 20% going forward.
Exhibit 2: ESL revenue split by end-market exposure
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Source: Eddie Stobart Logistics data, Edison Investment Research
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Exhibit 3: ESL’s EBIT margins ahead of the pack – last reported FY data
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Source: Eddie Stobart Logistics data, Edison Investment Research
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ESL’s network model, investment in technology, high on-time delivery record and scale contribute to its highly efficient operations. The result is an FY16 EBIT margin of 7.4%, which is around 250 basis points ahead of the average of its closest peers. In a highly competitive and mature market, this is a considerable achievement. With 47,000 deliveries per week enabled by a network-based approach that ensures fewer empty leg journeys and IT systems enabling route optimisation, ESL generates vehicle utilisation well above the industry average, near-perfect scoring on on-time deliveries (see Exhibits 5 and 6) and a strengthening brand reputation. Exhibit 4 shows the benefits of having exposure to complementary sectors. For instance, when MIB deliveries stop at 17:00, the same curtain-sided trucks can be used for e-commerce customers in the evening.
Management has stated it will not actively seek to expand EBIT margins much from current levels. Rather it will invest in headcount and other costs to better service customers.
Exhibit 4: Complementary sectors bring network effects
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Source: Eddie Stobart Logistics data
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Finally, Alex Laffey’s focus on margin discipline was illustrated well with the June 2016 cessation of the Tesco Ireland contract and also its exit from the Britvic contract.
Exhibit 5: ESL vs peer vehicle utilisation (2016)
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Exhibit 6: ESL’s on-time deliveries (2016)
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Source: Eddie Stobart Logistics data
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Source: Eddie Stobart Logistics data
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Exhibit 5: ESL vs peer vehicle utilisation (2016)
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Source: Eddie Stobart Logistics data
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Exhibit 6: ESL’s on-time deliveries (2016)
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Source: Eddie Stobart Logistics data
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