Update: Steps in the right direction
Orexo’s Q216 results provided further evidence of positive Zubsolv momentum with encouraging trends in net revenue growth as the 5% price rise had its first full quarter of impact, coupled with decreasing COGS, and a key market access win in the public segment. Costs were in line with guidance, although the split differed: the Mundipharma deal lowered R&D spend, which was offset by higher than expected admin costs incurred in relation to the IP infringement case against Actavis. Uncertainty about the outcome of this litigation, in our view, has dampened recent share price performance. However, Orexo management remains confident on the validity of all the five patents pertaining to Zubsolv, the last of which expires in 2032. With the completion of the court hearing and the expiry of Actavis’s 30-month stay in November, a court decision is expected in H216. We provide further discussion in the Sensitivities section below.
The main body of this report focuses on three important recent developments, which should drive future Zubsolv revenue growth and potentially also market share gains in the US.
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The Mundipharma ex-US global licensing deal: access to the global opioid dependence market is a key growth driver for Orexo and this deal opens up the ex-US Zubsolv opportunity. At this stage, pending further disclosures, we include a modest contribution for Europe.
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US legislative changes: legislative changes increasing access to treatment should positively increase the overall market and potentially also Zubsolv’s market share as greater gains have been captured in growing markets. These initiatives include the US Department of Health and Human Services’ (HHS) increase to the patient cap (to 275 from 100) and Congress passage of the Comprehensive Addiction and Recovery Act.
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Exclusive preferred status at Maryland FFS Medicaid: Zubsolv’s penetration into the public segment has historically lagged that of the more profitable commercial and cash segments. However, increased penetration into the public segment is important in driving volumes, and while rebating decreases the gross:net ratio, implementation investment is limited.
Mundipharma to take Zubsolv global
In line with guidance for a Q216 deal, in June Orexo out-licensed exclusive global ex-US Zubsolv rights to Mundipharma in exchange for a €7m upfront payment (received in Q216) and further undisclosed economics. Deal terms include regulatory and commercial milestones and up to low double-digit net sales royalties. Orexo will also be reimbursed for specific expenses incurred in relation for preparatory work required ahead of Zubsolv commercialisation ex-US (we assume this includes the cost of the ongoing European bioequivalence trial). Responsibility for filing and launch of Zubsolv now rests with Mundipharma.
Access to the global opioid dependence market is a key growth driver for Orexo; this deal expands access to the Zubsolv market opportunity, which in turn has the potential to significantly grow Orexo’s revenues and also improve gross margins as Zubsolv production volumes increase.
A global pain player with a focus on therapy for abuse and addiction
Pain is a key franchise for Mundipharma, a network of independent companies with a presence in 48 countries. Its broad reach, coupled to the fragmented nature of the ex-US market, particularly in Europe, means that Mundipharma is well positioned. Mundipharma has focused significant research resources on opioid dependence, abuse and substitution therapy; hence Zubsolv is a complementary product that also has potential to address the continuing pain opioid dependence market segment.
Mundipharma will work with Orexo to complete the PK bioequivalence study that Orexo began in Q116 and which was previously guided to complete in H216. This study is required to support the EMA filing as Suboxone tablets marketed in Europe differ to those approved in the US. Bioequivalence data from this study, and/or from the US study, which underpinned Zubsolv’s FDA approval, can be used as part of the regulatory package in various other territories. Regulatory filings in additional territories are planned, although no guidance has been provided with respect to timelines. Given that Suboxone tablets have data exclusivity into late 2016 in Europe, the earliest a Zubsolv EMA filing could take place would be around year-end. Consequently, we would anticipate first launches in 2018, although timelines would be contingent on completion of reimbursement decisions, which have varied timelines in different EU member states.
Quantifying the ex-US opportunity
According to the United Nations Office on Drugs and Crime (UNODC) 2015 World Drug Report, global prevalence of opioid use is c 32.4 million users (Exhibit 1), with 16.5 million of these using opiates. Opioids include all compounds (natural and synthetic) that act on opioid receptors, while opiates are the subset of drugs derived from opium. The majority (c 12 million) of opioid users in North America are in the US, but Asia (12 million) and Europe (4.6 million) also represent significant markets in absolute terms, while high prevalence in Oceania suggests unmet need.
Exhibit 1: Annual prevalence of opioid use
Region or sub-region |
Opioids (opiates and prescription opioids) |
Number (thousands) |
Prevalence (%) |
Best estimate |
Lower |
Upper |
Best estimate |
Lower |
Upper |
Africa |
1,980 |
920 |
3,230 |
0.3 |
0.2 |
0.5 |
Americas |
13,000 |
12,790 |
13,260 |
2.0 |
2.0 |
2.1 |
Asia |
12,140 |
9,190 |
15,650 |
0.4 |
0.3 |
0.5 |
Europe |
4,570 |
4,500 |
4,670 |
0.8 |
0.8 |
0.8 |
Oceania |
730 |
590 |
750 |
2.9 |
2.4 |
3.0 |
Global estimate |
32,420 |
27,990 |
37,560 |
0.7 |
0.6 |
0.8 |
Overall, the potential ex-US patient pool is c 5x larger than in the US, with c 20 million individuals afflicted by opioid dependence. International markets lag the US in terms of development, but in common with the US, only a small proportion of dependent individuals are diagnosed internationally, with even a smaller proportion treated. Hence there is opportunity to develop and grow the market for medical-assisted treatment for opioid dependence.
This report focuses on the European opportunity as timelines for Zubsolv are clearest. However, we acknowledge that China and Australia/New Zealand – regions where Mundipharma has a presence – could be important markets for Zubsolv longer term. Addiction is mainly to opiates in China, and in the coming years Indivior is seeking entry into this market; latest disclosures indicate that approval for Suboxone tablets could come in late 2018 with approval of Suboxone film following a year later. In Australia and New Zealand opioid dependence largely results from misuse of prescription opioids; this market opportunity could be nearer term. In September 2013, Suboxone tablets (approved 2005) were discontinued in Australia; US Zubsolv bioequivalence data would apply.
Focus on the European opioid dependence market
Latest figures from the European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) estimate that there were roughly 1.3 million high risk opioid users, of which, in 2014, 644,000 received substitution treatment in the EU (with Norway and Turkey representing another 36,000), a similar figure to the number receiving buprenorphine treatment in the US. This is a lower number than prior years (c 700,000 in 2013), which continues a downward trend since 2010. Five countries (France, UK, Germany, Italy and Spain) account for c 80% of patients receiving substitution therapy.
Across Europe, methadone remains the most commonly prescribed opioid substitution drug (61%) with buprenorphine, either singly or in combination, accounting for 37% of prescriptions. The share of buprenorphine-derived drugs has been increasing (28% in 2013), reflecting the ability of GPs (office-based physicians) to prescribe buprenorphine as well as specialist substance abuse clinics, which are the primary prescribers of methadone, and potential benefits over methadone. The latter include the longer half-life of buprenorphine, lower dosing frequency and abuse potential, ceiling effects limiting overdose risk and milder withdrawal symptoms.
The EMCDDA (European Drug Report 2016: Trends and Developments) estimates that overall around 50% of high risk users received substitution therapy in Europe. However, there are important geographic differences between countries in the preferred drug for substitution treatment (Exhibit 2) and the percentage of opioid users receiving substitution treatment (Exhibit 3).
Exhibit 2: Principal opioid substitution drug prescribed by European country
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Exhibit 3: Estimated percentage of high risk opioid users receiving substitution treatment
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Source: European Drug Report 2016: Trends and Developments
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Exhibit 2: Principal opioid substitution drug prescribed by European country
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Source: European Drug Report 2016: Trends and Developments
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Exhibit 3: Estimated percentage of high risk opioid users receiving substitution treatment
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Europe is a heterogeneous market with differences in the prevalence of opioid users and opioid dependent individuals, access to substitution therapy (at the extreme end, it is illegal in Russia) and the preferred treatment modality. Nevertheless, with a significant unrecognised and undertreated patient population, there is an opportunity to increase penetration of substitution therapy through increasing awareness. At this stage, the key uncertainties relevant to Zubsolv are:
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Market entry strategy: the market(s) that Mundipharma seeks to enter first will have implications for reference pricing in other European countries.
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Pricing and reimbursement environment: opioid substitution therapy in Europe is largely government funded; with increasing price sensitivity and implementation of austerity measures in the major EU markets there is a focus towards cost containment without compromising access and quality of treatment.
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Perception of Zubsolv clinical attributes: various clinical features of Zubsolv (eg faster dissolve time, improved taste/mouth feel, preference data over Suboxone and lower abuse potential) may have an influence on prescribers, payer decisions and patient compliance.
For example, administrative/labour costs represent a significant proportion of the cost of treatment, so a fast dissolve time could minimise the supervision time needed for a nurse to administer a buprenorphine/naloxone tablet. This may also support a price premium under value-based pricing as it would be offset by significant operational efficiency improvements of treatment clinics (ie savings in labour costs and time, allowing more patients to be treated).
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Wider market evolution post generic entry: Suboxone tablets, currently the only product with marketing exclusivity (until end-2016), are more expensive than other generically available treatment options. The overall gross price of Suboxone tablets in Europe is significantly lower than in the US; however, in the current reimbursement environment, net prices are comparable. At present, it is unclear how the potential impact of Suboxone generics (as well as Zubsolv launch) will affect the market in terms of prescribing trends/the treatment paradigm (eg will there be a shift in preferred first-line therapy) and market evolution with respect to pricing and reimbursement and perception of abuse potential. Longer term, new branded entrants –buprenorphine depot formulations for injection and potentially Suboxone film – may stimulate further evolution.
US: Narrowing the treatment access gap
The US Department of Health and Human Services (HHS) has officially increased the patient cap that limits the number of patients to which certified physicians can prescribe buprenorphine from 100 to 275, effective 1 August. Currently, approximately 33,600 physicians are waivered to prescribe buprenorphine. Of these, two-thirds are in the first year of post-certification practice and thus are limited to treating 30 patients; the remaining third are permitted to treat 100 patients, which will rise to 275 from August. However, only around 6,000 of these certified physicians are active in treating opioid dependence.
According to data from the HHS and the White House Office of National Drug Control Policy c 650,000 individuals were prescribed buprenorphine in the US in 2014; the increased cap potentially enables an additional 90,000 patients to gain access to treatment. This is a welcome move by the HHS which has a number of immediate and longer-term impacts, including:
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Reducing a key barrier to accessing treatment: due to the patient cap, in many regions of the US it is difficult to find a qualified physician who can provide timely treatment.
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Potentially encouraging more physicians to seek board certification and waivering: this would further improve access to treatment.
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Potentially decreases the potential for diversion: high demand for and low access to medically assisted treatment supports a black market, increasing the risk of diversion and exposure to an environment where addiction is prolonged.
The increased cap is a first step towards legislative changes at the federal level to increase access to medically assisted treatment of opioid dependence: other initiatives are summarised in our May 2016 Update note Putting CVS Caremark in the past. Since then, Congress has passed the Comprehensive Addiction and Recovery Act of 2016, which is now pending signature by the US president to become law. A key feature of CARA 2016 is the expansion of prescribing authority to nurse practitioners and physicians’ assistants; coupled with the increase in the patient cap to 275 this should reduce waiting lists and potentially provide an improved incentive for physicians to certify and start up addiction clinics. These initiatives would increase the overall market for buprenorphine therapies: more patients would be able to be treated, with an expectation that more new patients would seek therapy.
We expect the initial impact of the HHS change to be felt from end-Q316 reflecting the administrative lead time for physicians to receive sign off to increase their patient cap; however, this should have increasing momentum, especially once CARA 2016 is enacted into law. These changes should support the continued growth in sales and market share of Zubsolv.