Payment processing (48% of FY16e revenues)
The majority of this division’s revenue is generated from the existing Optimal Payments businesses (NETBANX payment processing and the Meritus and GMA processing businesses acquired in 2014) with a small amount contributed by the Payolution business acquired with Skrill and the addition of MeritCard, a US payment processor acquired in February.
Paysafe Processing business model
As a payment service provider (PSP), Paysafe Processing provides a payment gateway specialising in ‘cardholder not present’ (CNP) transactions. This enables customers to pay for goods and services on merchant websites or by mail order/telephone order (MOTO) using a variety of different payment methods. As a PSP, Paysafe manages all the connections to the card processing networks, the acquiring banks, and the merchant’s online shopping basket software. Paysafe’s aim is to enable as wide a range of payment mechanisms as possible to maximise conversion rates, and continues to add new methods all the time. This business has more than 25,000 merchant relationships with more than 42,000 merchant accounts covering a variety of end markets including online retail start-ups, gaming, digital download, travel, subscription, direct marketing and enterprise. In 2015, Paysafe processed more than 170m transactions, worth $17.2bn. Paysafe Processing offers three different services:
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Direct: acts as a payment gateway for merchants who already have an internet merchant account with an acquiring bank. Paysafe receives a fee for each transaction processed, typically a fixed amount, although occasionally it will be a percentage of the transaction value. This leads to a very high gross margin (close to 100%).
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Bureau: provides the acquiring bank relationship for the merchant and hence takes on the risk of merchant failure. To provide the bureau service, Paysafe has relationships with c 20 acquiring banks. By assuming a higher level of risk, Paysafe is able to charge additional fees. Typically a merchant pays a fixed transaction fee, a percentage of the transaction value and a monthly account fee. In addition, Paysafe levies chargeback fees if the merchant fails to deliver its products or services or customers make chargebacks due to incorrect billing. Costs of sale include fees paid to the acquiring bank and commissions. Revenue per transaction is higher, with a lower gross margin reflecting the pay-away.
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Asia gateway: offers a payment gateway to European and Australasian merchants with customers in Asia via a third-party outsourced service provider.
The majority of customers are on the bureau model. A large proportion of the business is generated in North America as a result of the Meritus, GMA and MeritCard acquisitions.
Paysafe Processing competes with a variety of processors including BAMS (Bank of America Merchant Services), Braintree (owned by PayPal), Datacash (owned by MasterCard), FirstData, FIS, ingenico ePayments, Chase Paymentech, Kalixa, Safecharge, Stripe, TSYS, Wirecard, and WorldPay.
Growth strategy: Retention and new customer acquisition
Once merchants are signed up to use Paysafe’s payment processing service, the business sees very low levels of churn. The main reasons that merchants stay with Paysafe include its good acquiring bank relationships, its technology (eg, risk management tools, chargeback management, recurring payments engine), and its customer service.
As a merchant’s business grows, Paysafe benefits from increased transaction volumes and values. Online retail sales are forecast to continue to show strong growth from the combination of new vendors entering the market and volume growth from existing vendors, as more retail sales shift from on premise or MOTO to online. Data from eMarketer shows that only 7.1% of US retail sales and 14.5% of UK retail sales were made online in 2015 and this is forecast to expand to 9.8% and 19.3% respectively by 2019.
As a growing proportion of online transactions are made from mobile devices, Paysafe continues to develop mobile functionality. The acquisition of FANS Entertainment in May 2015 added mobile platform development skills and the company recently just announced that it will soon be soft-launching new mobile ordering functionality. This will be white-labelled for large merchants and offered as a branded-service to SMEs.