Transformation programme well underway
Having undertaken a full strategic review following the profit warning and departure of ex-CEO Marcus Hanke in December, management has made brisk progress in restructuring the group.
At the group level, the structure has been simplified so that it now consists of two fully owned business units, the core Geospatial business and Enables IT, a managed IT service provider.
Exhibit 1: FY17 group divisional revenue profit and EBITDA (pre central costs)
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Source: 1Spatial accounts
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The cost base of the ongoing businesses has been reduced by £2.5m, while the exits from the loss-making Avisen and Storage Fusion businesses would save the business £0.8m on the FY17 run rate.
We highlight the key changes made in Exhibit 2.
Exhibit 2: Key elements of the execution plan (Geospatial)
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Already executed |
Near-term priorities |
Medium-term goals |
Leadership changes |
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Appointed senior management team and defined roles
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Restructuring |
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£2.5m reduction in run-rate costs.
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C £0.8m benefit from exiting loss-making businesses. (Disposal of Avisen, closure of Storage Fusion – combined £10.4m write down.)
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Acquisition of remaining 27% stake in 1Spatial Inc (£0.8k) and of remaining 51% in Sitemap for £0.2m.
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Consolidate solutions provider structure
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New customer support & maintenance initiatives.
Build business in the US
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Strengthen US team – new sales person for federal government accounts and marketing.
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Product/service development |
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Focus majority of R&D on near-term client needs.
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IP development focused on initiatives with clear visibility of commercialisation.
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Complete development of 1Integrate with major ERP platform.
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Recycle IP from solutions operations into products.
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Commercial development |
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Positive start to Q1. Three new customers signed in Q1 across three different geographies, being UK, Europe (Spain) and US.
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Important strategic win with the US Federal Highways. Another with the National Oceanic Atmospheric Administration
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Consolidate client-centric solutions model
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Build business focusing on key verticals – National mapping/data providers, government and utilities.
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Strengthen platform in the US.
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Continue to support Esri commercial relationship.
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Continued execution
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Expand US business into utilities and transport.
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Support platform relationships with Esri and ERP vendors.
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Source: Edison Investment Research
Geospatial shift to client-facing solutions provider vs IP
The company’s migration towards a more client-centric solutions provider model from the previous IP-centric indirect channel strategy is now taking shape. Under the new model, 1Spatial will integrate the company’s own software with third-party software and services to provide complete geospatial solutions to the company’s traditional customer base of heavy-duty GIS users. The Geospatial business represented 68% of revenues in FY17, and is expected to be the company’s key driver of growth.
More pragmatic strategy, focus on execution
We believe that management’s decision to pursue this more pragmatic path is the right one, especially given recent trading and the company’s current financial position. While the new model does sacrifice some potential operational scalability versus the old one, the reality is that integrating a product into a major software vendor’s platform requires significant upfront investment and time does not guarantee significant sales. The solutions model provides a more reliable strategy (with a shorter sales cycle) for leveraging the company’s deep domain expertise, technology and tier one customer base.
Getting closer to the customer base
Building closer relationships with the client base is a key part of the turnaround strategy. Management has spent time re-engaging with customers as part of the strategic review in order to better understand clients’ needs and how 1Spatial can provide solutions to address these. Major account plans are being put in place and new customer support and maintenance initiatives are being introduced.
Unlocking a strong level of latent demand
We believe that the initiatives have the potential to produce meaningful results in the near term. 1Spatial’s customer base includes some of the largest and most sophisticated geospatial data users, spanning national mapping agencies, utility companies, transportation companies and government agencies. Whereas with the previous IP-focused strategy, engagement with this customer base dropped off and this resource remained largely untapped, management initiatives to re-engage with this customer base suggest that there is a strong level of latent demand.
Large and growing addressable market
The industry is also large and growing. A May 2017 report by market analyst P&S Market Research estimates the size of the global GIS software, services and hardware market at $9.0bn and forecasts that it will grow at a 10.1% CAGR to reach $17.5bn by 2023. Software is estimated to account for around half of this market at present, with growth forecast at circa 9% through 2023, whereas the revenue opportunity for services is expected to grow more rapidly – at c 12% from around $3.5bn currently.
Exhibit 3: Forecast growth of the global GIS Market
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Growth driven by increased volumes, complexity and criticality
There are multiple factors driving growth in the GIS market, the combination of which should create a fertile growth environment for 1Spatial, particularly given the company’s core strength in enabling the management and correlation of large volumes of data from different sources.
In parallel with all types of data, the amount of GIS data being produced is growing very rapidly. For example, the US Census Bureau has stated that the amount of data it needs to process is increasing by c 15% annually. This growth rate could accelerate with the adoption of 3D mapping and data gathered from “internet of things” connected devices, drones and so on. With this increased volume of data comes increased complexity, and as the industry evolves, geospatial information is increasingly being deployed in mission critical applications demanding a much higher degree of accuracy and real-time data input.
Deal flow suggests recovery is on track
Of 1Spatial’s four key markets, it has made particularly strong progress in utilities. This was a vertical the company invested into in 2017 and the benefits now appear to be coming through.
The company also highlights a number of new client wins, listed below. While some of these are likely to be carried over due to the slippage in the pipeline from Q4, we believe that this momentum gives an encouraging indication that the shift towards a more client-centric solutions model will yield positive results in a relatively short timeframe.
Exhibit 4: H1 new client wins
Solution description |
Geography |
Sector |
Web based mapping |
UK |
Water |
1Integrate for spatial data |
UK |
Water |
Field Engineering Solution |
UK |
Gas |
1Integrate for spatial data |
Europe |
Satellite |
1Integrate for ArcGIS and 1Integrate |
US |
State government – Geo information office |
1Integrate for ArcGIS and 1Integrate |
US |
State GIO office |
Northern Gas Networks – smart work asset management system |
UK |
Gas |
US Federal Highways – automating data integration |
US |
Govt Agencies/transport |
National Oceanic & Atmospheric Administration – software, training and consultancy |
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Govt Agencies/research |
Successful exploitation of the US could drive an acceleration
New business momentum in H1 mainly came out of the UK and Europe, and with a well-established position in these geographies, we believe that 1Spatial could generate solid growth largely from these markets. 1Spatial is significantly under penetrated in the US – FY17 revenues from the US were only £173k, down from £2.1m in FY16, but growing in the region is a key strategic goal and the company does have some promising assets to build upon. In particular, the company’s relationship with the US Census Bureau, with which it has developed an automated conflation process (to bring together geospatial data from varied sources), provides a potentially strong platform to sell into the multiple organisations that supply data into the Census Bureau.
To solidify the platform, the company acquired the remaining 27% stake in 1Spatial Inc for £789k in April 2017 (previously Laser Scan Inc, the company’s sole distributor in the US). The company’s country and pre-sales managers have an Esri background and the company is now looking to strengthen its sales and marketing teams.
US Federal Highways deal provides a good platform for growth
In this context, the company’s two recent wins in the US are an encouraging indicator of the company’s potential to execute on its opportunity in the world’s largest GIS market. The larger and more important of these, is with the US Federal Highways (FHWA) worth an initial license value worth $339k with an estimated total contract value of over $500k with consultancy work. The solution from 1Spatial will enable FHWA's to automate currently mostly manual processes to ensure regulatory requirements and compliance are met.
The deal is strategically interesting because FHWA collects highway information from individual US State Departments of Transport and feeds this data into the National Data Inventory which is used to determine the extent, usage, condition and performance of the Nation’s highways. Consequently, we believe that this deal could provide a significant support for the company’s sales drive to the State Departments of Transport which feed data to the FHWA.
The other US deal 1Spatial with the National Oceanic & Atmospheric Administration (NOAA), is smaller $127k plus $16k support and maintenance, but provides further evidence of forward progress.
Still potential from integration into major software platforms
It should be noted that while R&D efforts have been trimmed to focus on projects with a high probability of generating a return, the company has not completely jettisoned its initiatives to embed its software into the offerings of larger software companies. Whereas previously the company’s strategy and investment case revolved around this strategy, we now see this as useful upside.
The company’s initiatives in this area are focused around two key players: Esri and a very large ERP platform vendor. The integration of 1Integrate into Esri’s ArcGIS is complete, but sales progress has been slow, although some tier one key customers such as the State of Arizona in the US and Ordnance Survey Great Britain have signed up. We expect this relationship with Esri to generate increased revenues this year. The development work to integrate 1Integrate into a major ERP platform is ongoing.
The timing and rate of revenue build from these embedded products is very difficult to forecast, but given the indirect model, any revenue should drop directly through to the bottom line. We no longer break out revenues from these channels explicitly in our forecasts, but in keeping GIS gross margin broadly flat, we are implicitly assuming minimal uptake during our forecast period.