Four-pillar strategy for sustainable growth
The 4P strategy for 2022–30 stands for Paper, Pulp, Packaging and Power, the four current and developing divisions of the business:
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Paper: Arctic Paper owns three paper mills, located in Poland and Sweden, with total production capacity of over 685,000 tonnes of paper per year. Products include uncoated wood-free paper, coated wood-free paper, uncoated wood-containing paper and packaging papers. The group operates solely in the segment of high-quality graphic papers (it has no presence in the rapidly declining newsprint and photocopy paper segments).
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Pulp: the acquisition of Rottneros extended the product offering into pulp production. Arctic Paper owns two pulp mills located in Sweden, which have aggregated production capacities of over 400,000 tonnes annually. Products include groundwood pulp, chemi-thermomechanical pulp (CTMP) and long fibre sulphate pulp (NBSK), both fully bleached and unbleached.
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Packaging: the Packaging division develops uncoated packaging paper under the brand Munken Kraft, as well as a new coated product launched in Q221 under the brand G-Flexmatt.
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Power: the Power division is a producer and supplier of green energy (a mix of hydroelectric power, biomass power and solar energy). In 2022 its hydroelectric power plant in Munkedal (Sweden) produced over 17GWh of green energy, the biomass power plant in Grycksbo (Sweden) produced over 15GWh of green energy and 200GWh of green heat, and the solar farms in Kostrzyn (Poland) and Grycksbo produced 1.4GWh of green energy. Several solar energy projects in Poland and Sweden are prepared for execution during FY23 with more to follow.
The four-pillar strategy includes targets for EBITDA to be c 68% higher than FY21 levels (PLN328m) by 2030 and for Arctic Paper to be carbon neutral by 2035 (2030 in the paper segment). Arctic’s current business comprises mainly paper and pulp, albeit by 2030 the company plans to generate c 18% of revenues from packaging and c 7% from power production, with each pillar contributing c 25% to EBITDA. Management believes the anticipated strategic investments in the higher-margin Packaging and Power segments could enable EBITDA margins to be maintained at the c 15% level, a substantial improvement from the historical long-running average of c 10%. The company expects c 40% of its planned PLN1.5bn capex spend to 2030 to support expansion of the new business areas, including 120kt of packaging paper capacity (19.4% of FY22 paper production: 616kt) and 100MW of renewable power capacity by 2030.
Exhibit 4: Revenue (PLNm) and EBITDA margins (%), FY18–22
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Exhibit 5: EBITDA by segment (PLNm) and net debt/EBITDA (x), FY19–22
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Exhibit 4: Revenue (PLNm) and EBITDA margins (%), FY18–22
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Exhibit 5: EBITDA by segment (PLNm) and net debt/EBITDA (x), FY19–22
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4P strategy focuses on transition and diversification
Adapting to mitigate foreseeable headwinds
The decline in long-term demand for fine-grade paper is expected to persist and management continues to leverage its capabilities to mitigate the trend and transition to higher value-add, niche areas offering greater earnings and cash flow stability. It has a leading position in book paper markets that remains relatively stable, although subject to the same macroeconomic trends that have moderated customer demand recently. In addition, it is seeking to develop products and segments, such as in non-graphic (packaging, technical) paper markets, where it is investing to grow to c 18% of group consolidated revenues over the next few years.
Exhibit 6: Arctic Paper strategic roadmap to 2030
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Artic Paper’s 4P strategy to diversify the revenue streams away from dependency on the declining European graphical paper markets should enable greater focus on sustained profitability and cash flows. The company’s solid financial position and cash-generative characteristics, boasting a strong balance sheet with net cash of PLN290m at Q123, should enable the company to pursue the extensive capex plan. In addition, the company has indicated that it will assume debt to help optimise the balance sheet, which will be used to part fund the programme.
Capex expected to surpass PLN1.5bn from 2022–30
Arctic Paper’s capex programme in the period 2022–30 is expected, by management, to surpass PLN1.5bn, c 37% of which will be strategically invested into the Packaging and Power divisions. Management anticipates paper production of c 580,000 tonnes in 2030, 80% of production capacity, with the remaining 20% (120,000 tonnes) utilised for packaging products.
Exhibit 7: Capex and depreciation
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For the past three fiscal years the company has invested in capex broadly in line with depreciation levels, in a range of PLN110–140m. Management guides FY23 capex to be higher due to a wide range of ongoing projects related to increasing pulp capacity to meet external customer demand, new photovoltaic (PV) energy projects in Sweden and Poland, energy storage projects in Sweden, as well as the PLN100m Rottneros joint venture (JV) investment in the production of moulded fibre trays.
Paper: The historical mainstay of the group
Arctic Paper boasts a leading position in the subsegments of books and design paper, with a focus on stable niches where premium products based on renewable material are valued. It specialises in the production of three main categories of paper with a diverse range of end-markets. Its client structure is shown below:
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Direct customers: including printing houses, merchants that stock and distribute the group’s paper for resale to other users, and publishers, which use the group’s paper products for use in their publication activities (ie Random House, Bonnier, Hachette, etc).
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Indirect customers: including publishers and the advertising industry, for example L’Oréal, Nike etc, which are important in recommending products to end users.
Within the paper market, there are two primary segments: uncoated and coated paper, available in both wood-free and wood-containing varieties. Coated papers undergo a process where a thin layer of calcium carbonate or china clay (kaolin) is applied to the surface. This treatment enhances durability and reduces absorbency. Consequently, coated paper is particularly well-suited for applications such as printing leaflets, brochures and magazines. On the other hand, uncoated paper is composed of fibres without any clay or calcium carbonate sealing. As a result, it possesses a porous and highly absorbent nature, making it ideal for use in books and office paper.
Woodfree paper is exclusively manufactured using chemical pulp, rather than mechanical pulp. Chemical pulp is typically derived from pulpwood, which undergoes a process in which the majority of lignin, an organic polymer that binds cellulose fibres together, is removed and separated from the cellulose fibres. This approach generally yields paper with excellent strength and archival properties. In contrast, wood-containing papers contain a higher proportion of lignified fibres, known as groundwood pulp. While this type of paper may exhibit lower strength, it offers increased cost efficiency and sustainability.
Arctic Paper focuses its efforts on uncoated and coated woodfree paper, in addition to uncoated wood-containing paper (Exhibit 8). Notably, the company is now ranked number four in Europe for uncoated and coated graphical papers (excluding office papers) based on the annual tonnage of paper produced. In addition, it is ranked number one in terms of both European high-quality bookpaper sales and European design paper sales, and envisages maintaining its leadership position in these fields. Arctic Paper currently owns and operates three paper mills, shown in Exhibit 9.
Exhibit 8: Graphic paper market segments and their applications
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The company’s top three brands in terms of revenue share are Amber (advanced offset production in heart of Europe), G (the most complete matt coated paper assortment) and Munken (the largest uncoated design brand).
Location |
Production capacity |
Type of paper produced |
Applications |
Energy |
% of production exported |
Kostrzyn, Poland |
315,000 tonnes/year |
Mainly uncoated wood-free, under Amber brand |
General printing use such as printing books, brochures, envelopes etc |
Has a solar power plant and natural gas boiler |
70% |
Munkedal, Sweden |
160,000 tonnes/year |
Mainly fine uncoated wood-free under the Munken and Amber brands |
Printing books and high-quality brochures |
Expanding proportion of energy supplied by hydropower from its own hydropower plant. New flexible multifuel boiler went into operation in H222 |
88% |
Grycksbo, Sweden |
210,000 tonnes/year |
Coated wood-free under the G, Arctic and Arctic Volume brands |
Printing maps, books, magazines, posters and advertising materials |
Production approaching 100% fossil free; energy supplied by bio burner and supplementary green electricity |
92% |
The core materials used to produce paper in the mills are pulp, chemical fillers (primarily calcium carbonate), starch (extracted from maize, potatoes and tapioca) and optical bleaching agents. Unlike some other companies that use their own pulp produced in in-house mills, Arctic Paper is non-technically integrated, acquiring all of its pulp externally on a revolving annual contractual basis, concluded under framework agreements or one-off transactions. This is mainly due to the fact that the pulp produced in its pulp mills is of a differing quality to that required to produce its specific grades of paper. Although not integrated, Arctic is nevertheless naturally hedged against pulp price fluctuations; as pulp input costs increase, so does its pulp revenue. The company utilises approximately 10 different pulp suppliers a year (both long-fibre and short-fibre), the majority of which are based in Europe. The process of buying pulp is not done at spot price; rather, each yearly contract signed grants the company a fixed tonnage of pulp, but the exact price depends on the PIX price indices. These function as independent market reference prices of pulp with the price partly linked to changes in energy prices. Buying on a contractual basis enables the company to have certainty in volumes, unlike buying on a spot price basis.
Exhibit 10: Total sales volume (kt) and production capacity (%) of paper, Q419–Q123
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There is a continuing structural decline in graphic paper consumption in Europe, primarily attributable to digitisation, which accelerated during the COVID-19 pandemic with the introduction of virtual work from home policies. As conditions normalised, the more recent geopolitical tensions have inflated input costs, leading to volatile pricing and subsequent customer destocking, and Arctic Paper has suffered from a substantial decline in total sales volumes of paper and production capacity; total sales volumes declined by 30% and 3% in Q422 and Q123 respectively, with production levels at 71% of capacity, the lowest level since Q220.
A total capex of c PLN540m from 2022–30 (35% invested from 2022–24) will be utilised to shift the product mix generated from the paper mills to increase the proportion of packaging paper. In 2030 the company envisages a production volume of 580,000 tonnes (c 80%) of paper and 120,000 tonnes (c 20%) of packaging from the paper mills. Through this process of transformation, Arctic Paper will somewhat mitigate the long-term decline expected in the paper market and expand into the higher-margin paper packaging market, which is currently experiencing a boost in demand from booming e-commerce. In addition, a shift from plastic to smart fibre-based packaging solutions should lead to a more balanced business development, with the potential for improved margins and profitability versus the previous business structure with exposure to volatile paper markets and limited growth potential. In particular, decreasing demand is being seen in newsprint paper and to a lesser extent graphic papers. Consequently, the company has redirected its activities so that within several years, the segment of non-graphic papers (technical/packaging) accounts for 20% of its consolidated revenues.
Pulp: Expanding the capacity of the Rottneros mill
As a material based purely on a renewable resource (wood), wood pulp plays a key role in the renewable economy. Through the ownership of 51% of Rottneros, a Swedish producer of long-fibre and high yield pulp, Arctic Paper is well positioned to grow in sustainable pulp production for paper, packaging, tissue and technical applications. The company owns two pulp mills, each specialising in the production of two different types of pulp:
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Rottneros (Sweden): production capacity of c 160,000 tonnes annually. Produces CTMP (chemo-thermal-mechanical pulp), which is used for board, filter paper, writing and printing paper, fine paper and tissue.
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Vallvik (Sweden): production capacity of c 240,000 tonnes annually. Produces two types of long-fibre sulphate pulp (NBSK): fully bleached sulphate pulp and unbleached sulphate pulp. NBSK is primarily used for fine paper, writing and printing paper, LWC/ULWC papers, board, tissue, filters, electrical applications and absorbent products.
Exhibit 11: FY22 pulp applications
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Exhibit 12: Pulp production (kt), Q120–Q123
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Exhibit 11: FY22 pulp applications
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Exhibit 12: Pulp production (kt), Q120–Q123
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The company’s pulp mill products are bought by a diverse range of customers that produce paper primarily for printing, paper hygienic products and cardboards, as well as electrical devices and filters; in FY22 the share of the largest buyers did not exceed 10% of total sales revenue. Pulp is supplied to entities that lack in-house production capabilities, as well as to buyers seeking alternative pulp suppliers to complement their existing product offerings.
Arctic Paper recently announced its decision to invest SEK180m (PLN72m) to increase CTMP pulp production capacity in the Rottneros mill from 125,000 to 165,000 tonnes. This puts the company on track to meet its 2030 aim of pulp production of at least 500,000 tonnes, a substantial improvement compared to the 397,000 tonnes produced in FY22, and will enable the company to meet external demand.
Packaging: Strengthening position in the green packaging market
Arctic Paper successfully launched its initial range of packaging papers in 2019, which thus far have emerged as a particularly fast-growing product line. The group is capitalising on the market trends that accelerate packaging paper demand, such as a shift from plastic to smart fibre-based packaging solutions and the booming e-commerce market. The group’s paper mills produce two different types of packaging paper, both of which are suitable for a wide range of applications, such as shopping bags, food bags or laminates. One of these is kraft paper, manufactured under the brand name Munken Kraft, and the other is one-side coated packaging papers, G-Flexmatt, launched on the market in Q221.
During Q123, Arctic Paper entered into a JV agreement with Rottneros, under the name Kostrzyn Packaging, with an initial share capital of PLN460k. The objective of this JV it to construct a moulded cellulose fibre packaging plant in Kostrzyn, planned to be operational by year end 2023; the finalised manufacturing moulded cellulose fibre packaging will be sold on to primary and secondary customers. The estimated value of this strategic investment is c PLN100m, and Arctic and Rottneros will each hold 50% of its share capital. Once finalised, production capacity is expected to reach c 80m moulded fibre trays annually, with revenue of c PLN60m at full capacity (2% of FY22 paper revenue). We believe that the expansion of Arctic Paper’s product portfolio will help strengthen its position in the rapidly growing green packaging markets, a vital aspect of the 4P strategy.
Power: On track to be fully dependent on renewable energy sources
Sustainability remains at the heart of Arctic Paper’s 4P strategy. The company sources its raw materials from sustainably managed forests and processes them into climate-positive products that help its customers achieve sustainability goals. Behind Arctic Paper’s Power pillar stands a clear vision to make the shift from fossil to non-fossil energy sources possible and gradually approach self-sufficiency. Hydropower, solar panels and other green energy in combination with intelligent waste/bio energy plants are currently being utilised, reducing the company’s overall exposure to the volatile electricity market and opening up opportunities for external users (third parties and national grid).
Exhibit 13: FY22 power balance
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Source: Arctic Paper. *Note: RES = renewable energy sources.
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One of Arctic Paper’s primary objectives is to maximise on site energy production and eventually sell surplus supply to third parties. With anticipated capex of PLN450m focused on expansion of the Power pillar from 2022–30, there are multiple upcoming projects in the pipeline. New projects in Sweden include a solar park and battery storage with initial start-up planned for 2024. Arctic is also advancing the plan to build a solar park in Kostrzyn (Poland), as well as several other new energy and energy efficiency projects.
In Q322, a new boiler designed to generate steam from waste fuels was commissioned at the Munkedals mill. Energy for the Grycksbo paper mill is obtained from biomass with electricity, in part, acquired from external suppliers. The Rottneros pulp mill purchases all required electricity from external suppliers and the Vallvik pulp mill meets the majority of its electricity demand from its own resources, with the remainder purchased from external suppliers.
In FY22, the total energy produced on site and taken from outside sources was 3.2TWh, with 3.1TWh used in the company’s production units. By 2030 the company envisages generating a total of 4TWh of energy annually (enabled by the PLN450m capex for power), which has the potential to contribute over 7% of group revenue. This significant increase in energy production is expected to be largely attributable to the scalable new energy plant (boiler) at the Kostrzyn mill, planned for 2028–2030. The large drivers of this market include the ongoing decarbonisation of the Polish and European power generation sectors, the increasing costs of fossil energy due to growing carbon emission allowance prices, in addition to rapid increases in electricity prices.