Acquisition of ANNOVA Systems
SCISYS is acquiring 100% of ANNOVA Systems, on a debt-free basis, from five of its management for up to €27.83m. This involves an initial €11.35m (£9.7m), of which €10m is financed through a five-year amortising loan via Deutsche Bank bearing interest of 2.9% per annum, and the balance from the group’s existing cash resources. There is also an earnout that is spread over three years; it is capped at €16.48m and linked to the successful delivery of the group’s project with the BBC. Due to the uncertain value of these payments, SCISYS has established a flexible borrowing programme with Lesmoir-Gordon, Boyle & Co, which enables SCISYS to borrow up to £5m in instalments over the period, at an interest rate of 7-8%. Additionally, SCISYS has the option of satisfying up to 24% of the entire purchase consideration in SCISYS ordinary shares. ANNOVA will remain ring-fenced throughout the earnout period. The vendors are also lending ANNOVA £2.5m via a deferred loan, which is repayable in 2019 and bears interest of 5% per annum. The funds from the loan will be used for working capital purposes and will also act as security in the event of any future claims against the vendors.
Based on our EBITDA forecasts, we estimate earnout payments of £0.6m in FY17, £2.8m in FY18 and £3.9 in FY19, for a total of £7.3m. SCISYS estimates that the net present value of the earnouts, which also takes into account contingencies relating to the BBC contract (ie, payments will not be made if specified milestones are not met), is £5.6m. When added to the initial £9.7m, this gives a total deal value of £15.3m.
On our assumptions and FY17 forecasts, SCISYS is paying 1.9x sales and 10.2x EBITDA for ANNOVA. While this looks on the expensive side, we note that ANNOVA has been growing at a healthy pace in recent years and ANNOVA has the ability to generate high margins (albeit with some volatility; see Exhibit 1) given it has its own proprietary software platform. Further, SCISYS provides cross-selling and international growth opportunities. We also note that SCISYS was able to complete this deal without recourse to equity finance because of its strong balance sheet (a net cash position and freehold property ownership) and healthy cash flows. Additionally, SCISYS knows both ANOVA and its end-market well, and in our view these facts considerably de-risk the acquisition.
Background on ANNOVA Systems
ANNOVA is a leading supplier of software based editorial solutions for the media sector. Its OpenMedia product is used by broadcast journalists to manage all their workflows – planning, creating content and filing their stories. OpenMedia is a mature product that is in use by more than 50,000 journalists, including with major European broadcasters such as RTL, Deutsche Welle, WDR and Radio France. While ANNOVA will operate independently during the earnout period, it complements SCISYS’s Media & Broadcast (M&B) division, which is a leading supplier of systems for radio production and playout. OpenMedia does not compete with dira!, the core product of M&B. dira! is focused on the radio vertical and used by producers and DJs to put programmes together for broadcasting. The two products complement each other in the radio space and interface in a number of installations, including at German state radio broadcasters NDR, WDR and Deutsche Welle, and they will also interface at the BBC.
ANNOVA traces its roots back to 1989, and in 2008 the company was purchased by its management in an MBO from Dalet Digital Media Systems. Based in Munich, Germany, ANNOVA has smaller offices in Paris to service its significant French customer base and London to service the BBC contract. ANNOVA has c 70 employees, which will lift SCISYS’s headcount to c 520. It operates a traditional enterprise software business model (a perpetual licence sale with an implementation/customisation project and ongoing support and maintenance at c 15% of the licence value). Recurring support and maintenance typically represents 25% of total revenues, while ANNOVA also has significant repeat services revenues from some key accounts. ANNOVA is investigating the option of a hosted software-as-a-service model. ANNOVA generated c €7.5m revenue in FY15 on a German GAAP basis, along with EBITDA of €1.2m, for a 17% EBITDA margin. In FY16, it is expected to generate revenues of c £7.5m and EBITDA of c £1.3m.
In 2015 ANNOVA won a landmark 12-year contract with the BBC, replacing the incumbent ENPS system from Associate Press. We note that SCISYS won its own landmark deal for dira! with the BBC in 2009 and hence it is well known that the BBC looks at best-of-breed solutions from the international marketplace (SCISYS M&B is based in Germany). We understand that the reason that the BBC chose ANNOVA’s OpenMedia platform was because ANNOVA has developed a unique “story centric” architecture, which enables it to take a story dialogue into any medium, whether it be television, radio, internet, mobile, social media or another medium. The BBC deal boosted ANNOVA’s December 2015 order book to €35m, though this is spread out to 2027, and is still expected to exceed €30m at the end of 2016. The order book includes a £4m software licensing payment from the BBC contract, which is due upon the reaching of a milestone, scheduled for 2017. The services element of the contract involves significant customer-funded R&D work, worth up to £8m, as the BBC wanted to ensure that the product would be developed and enhanced. The acquisition doubles the revenues of SCISYS’s media and broadcast operations, taking it up to a similar level to the group’s other two major divisions.
Exhibit 1: ANNOVA’s recent financial performance
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Exhibit 2: ANNOVA’s revenue by type
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Exhibit 1: ANNOVA’s recent financial performance
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Exhibit 2: ANNOVA’s revenue by type
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ANNOVA competes with Avid (iNews product) and Associated Press (ENPS product), which are well-established suppliers of newsroom computer systems (NRCS). There are also other suppliers, like Dalet, which offer “all-in-one” solutions with a less sophisticated newsroom module, and Czech Octopus, which is mainly focused on small to medium-scale media businesses. ROSS Media, which is an ANNOVA partner, has started activities in adjacent areas of social media and cloud computing. ANNOVA has a c 90% market share in Germany, a 40% share in France and a strong presence in Belgium. Other customers are scattered around Europe including RedBull Media House (Austria), Czech Radio, TeleM1 (Switzerland) and 1+1 (Ukraine). While ANNOVA has customers in Turkey and Malaysia, it has no meaningful presence outside Europe.
Key attractions of ANNOVA to SCISYS
ANNOVA is highly complementary to SCISYS’ Media & Broadcast division as the two businesses target similar customers, but are not competitors, and both have their roots in Germany. Further, SCISYS understands ANNOVA’s business and market very well and the two companies have many
co-located projects. SCISYS management has been looking at ANNOVA for more than a year and sees a strong cultural fit in the organisations. All of ANNOVA’s management team have been with the business for many years – five became shareholders in the 2008 MBO – and clearly the media industry is in their DNA. This will enable SCISYS to significantly broaden its media and broadcast target market while the combined business will give it critical mass to better address the international media broadcast market.
We highlight the following points
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People. As a result of pre-due diligence work and normal due diligence, SCISYS management believes there is a strong cultural fit between the organisations. We note that SCISYS already has a strong German identity, with c 180 employees based in Bochum, where its Media & Broadcast division is based, and Darmstadt, where the group’s space division is based. Further, the group CEO Klaus Heidrich is German. The acquisition will take the German employee base to c 240. SCISYS M&B has worked with ANNOVA for a number of years and has been involved in integration work involving the respective platforms.
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Product differentiation. The OpenMedia and Dira! products do not overlap in what they offer to the customer. OpenMedia is used by journalists to create their news item. Within the radio space, this would then be interfaced with Dira! for producers to schedule into a running order or presenters to broadcast. The products could be marketed as a combined solution.
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Customer relationships. SCISYS knows many of ANNOVA’s customers very well and this creates many cross-selling opportunities in the core DACH markets. There will also be a significant opportunity in France where ANNOVA has a strong position, but SCISYS M&B is not represented. Key to the success will be exploiting the strong BBC reference to drive new business across the globe.
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Synergies. SCISYS believes there is a huge potential remaining to exploit, both inside and outside Europe, taking advantage of the group’s stronger market position and increased customer awareness. This includes cross selling to existing customers and using the group’s strong European references to expand internationally. There are limited synergies with the group’s other divisions, though we see the potential to sell business systems, eg, along the lines of the recent up sale in the defence division of a business system to the Ministry of Defence.