Investment strategy, process and resources
ISGSY’s strategy is to invest in Turkish SMEs with strong growth prospects, good historical performance, with the potential to become a significant player in their sector and typically with some exposure to foreign markets. ISGSY looks for investments with sustainable growth and operational improvement opportunities. When assessing growth prospects, the team targets companies that operate in growth markets and can capture additional market share. Most investments are equity stakes, although convertible debt or a structured mix of debt and equity are considered. Investments mainly take the form of growth capital and buyouts, but may be project-based restructuring transactions. Other criteria include:
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Average investment size of TRY10-40m.
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Operational profitability and realistic growth forecasts.
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A strong and committed management team, which can make decisions quickly.
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A business plan with genuinely differentiated products or services.
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Sustainable competitiveness and market share.
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Clear exit opportunities.
ISGSY is sector agnostic, but focuses on niche sectors with growth potential and structural drivers based on long-term trends, such as data centres and online travel agencies. It tends to take majority stakes to establish control, but will co-invest if the size of the required investment is above its preferred range. ISGSY will consider taking a minority stake in other circumstances too, but will make secure exit provisions and establish reserved matters to make sure that any decisions taken in running the investee company are in line with ISGSY’s own plans and strategy.
ISGSY has a team of 12 investment professionals with broad experience in consultancy, strategic planning, corporate finance, operational management, venture capital, risk management and industry. They are led by Murat Özgen, who has been at ISGSY since 2002 and became CEO in 2006. The team screens c 150-200 opportunities a year and aims to achieve an IRR of 15-20% in US$ terms over a three- to seven-year investment horizon. If a company passes the initial screening process, a more detailed assessment is carried, out which includes research into the wider sector, competitor analysis and benchmarking, calls with management and to referees as well as financial and commercial analysis. ISGSY seeks to introduce competitiveness, superior management and reporting processes, and to foster leadership in portfolio companies to bring depth to the management team.
The investment team works up its own deal entry forms and investment proposals on each target company before approving (or not) each proposal internally. Successful proposals are then presented to the investment committee, which may make a recommendation to the board of directors that is responsible for the final decision. After a deal has closed, ISGSY places representatives on the investee company’s board and monitors the company until a decision to exit is made and executed. ISGSY does not become directly involved in the day-to-day management of its investees, but does seek to determine strategy, will replace senior management if necessary and help create the most suitable capital structure for the company. ISGSY has made 11 full and two partial exits so far, earning US$ IRRs 42.0% and 21.6% on the partials exits from Nevotek and Radore respectively.
In Exhibit 4 we show ISGSY’s investments and exits since formation. Exit proceeds total US$166.9m from US$72.5m of invested capital, a money multiple of 2.3x. Current investments have a carrying value of US$38m.
Exhibit 4: ISGSY Investments and exits
Year |
Name |
Sector |
Investment ($m) |
Exit date |
Years owned |
Exit ($m) |
IRR |
ROI |
2002 |
ITD |
Telecoms & IT |
1.9 |
2010 |
8 |
4.2 |
11.8% |
128.0% |
|
Probil |
Telecoms & IT |
3.2 |
2011 |
9 |
4.2 |
3.1% |
31.0% |
2003 |
Cinemars |
Consumer |
11.5 |
2006 |
3 |
19.4 |
30.3% |
69.0% |
|
Nevotek |
Telecoms & IT |
3.0 |
|
|
|
|
|
2004 |
Step |
Consumer |
3.5 |
2008 |
4 |
6.8 |
19.0% |
93.0% |
2005 |
Tuyap |
Consumer |
7.0 |
2007 |
2 |
10.8 |
45.8% |
54.0% |
2006 |
Beyaz |
Services |
4.0 |
2008 |
2 |
8.8 |
58.7% |
119.0% |
2007 |
ODE |
Services |
5.0 |
2012 |
5 |
10.5 |
17.0% |
110.0% |
|
Ortopro |
Healthcare |
14.5 |
|
|
|
|
|
|
Turkmed |
Healthcare |
2.5 |
2013 |
6 |
0.2 |
N/A |
-90.0% |
2008 |
Dr Frik |
Healthcare |
13.4 |
2011 |
3 |
30.5 |
34.6% |
128.0% |
2009 |
|
|
|
|
|
|
|
|
2010 |
Havas |
Services |
10.8 |
2012 |
2 |
19.7 |
26.7% |
82.0% |
2011 |
Aras Kargo |
Services |
9.8 |
2013 |
2 |
51.9 |
165.0% |
428.0% |
2012 |
Toksoz Spor |
Consumer |
15.9 |
|
|
|
|
|
|
Numnum |
Consumer |
15.0 |
|
|
|
|
|
2013 |
|
|
|
|
|
|
|
|
2014 |
Radore |
Services |
7.9 |
|
|
|
|
|
2015 |
Tatil Budur |
Consumer |
3.6 |
|
|
|
|
|
2016* |
Numnum |
Consumer |
2.7 |
|
|
|
|
|
|
Tatil Budur |
Consumer |
0.3 |
|
|
|
|
|
Total |
|
|
135.6 |
|
4 |
166.9 |
26.46% |
130% |
Source: ISGSY, Edison Investment Research. Note: *Both 2016 investments were increases to existing investments.
The six current private equity investments are detailed in Exhibit 6 on page 7 and had an average value of c US$9m on investment. Of these only one is a minority stake (Radore) and one is a co-investment (Tatil Budur), meaning that with its co-investor, it has a controlling stake. Significant developments at investee companies in 2016 are detailed below and Exhibit 5 shows the valuation change of the PE portfolio in 2016. The summaries are followed by a table describing the investments.
Exhibit 5: Change in value of PE portfolio (TRYm)
|
|
Source: Company data, Edison Investment Research
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Tatil Budur – online travel: under the original terms of the acquisition of ISGSY’s 20% stake, share price adjustments were to be made after the original consideration was paid. As a result, ISGSY has paid a further TRY0.94m to the former owners of its stake, taking the total amount invested to TRY11.3m. Tatil Budur (referred to in ISGSY’s accounts as Tatil Budur) also saw a valuation increase in the year despite a narrowing of the discount rate range applied and a reduction in assumed growth. This reflects the continued success of the business and is helped by its limited exposure to foreign tourism in Turkey, which has suffered due to security issues and a recently ended travel embargo by Russia. Tatil Budur underwent management changes in 2016 and a new CEO has been recruited. The company has also rebranded with a new logo and restructured its online platform before the start of the early reservation season.
Radore – data centres: Radore continues to grow both in terms of its data centre, capacity utilisation and clientele, continuing a trend from 2015 and remaining one of the largest data centre operators in Turkey.
Numnum – four restaurant brands and one coffee shop brand: The leisure sector in general has been affected by the dip in consumer confidence and macroeconomic developments in Turkey in 2016. ISGSY was the only participant in a capital increase of TRY10m in November 2016 to fund continued expansion of the business. Although the commercially sensitive details of those expansion plans have not been made public, we understand that further restaurants and coffee shops may be opened and that a new brand or dining concept may be in the pipeline. In addition, Numnum aims to focus on efficiency and cost control in 2017. The increase took ISGSY’s stake from 61.7% to 83.6%. Aside from the capital increase, the value of ISGSY’s existing stake in Numnum also grew by 11.7%, reflecting better growth prospects and despite a slight increase in the discount rate used to value the company (details of the valuation assumptions are on pages 10-11.
Toksoz Spor – sports equipment and clothing: the business has been affected by the dip in consumer confidence in Turkey but remains one of the country’s leading online and physical retailers of sporting goods. The company aims to open new stores while closing unprofitable locations in 2017. Online sales grew 159% in 2016 and the company expects this growth to continue in 2017.
Ortopro – orthopaedic implants: having invested in December 2015, ISGSY is restructuring the business, bringing in new management, a new sales strategy and improving the quality of receivables. The previous seller network has been changed and more sales are being made direct to hospitals. From 3% of sales in 2015 and 18% in 2016, Ortopro aims for 50% of sales to be direct to hospitals in 2017. Ortopro is placing more emphasis on foreign sales too: it aims to augment its existing strength in the South American market with a drive into Eastern Europe and the Middle East.
Nevotek – IP convergence: Nevotek specialises in the interconnection of internet protocol (IP) telephony with IP television and connected real estate technology. In 2016 it performed slightly above the previous year with new revenues generated from cloud business. Nevotek has been developing new software aimed at the hospitality sector which it intends to launch in the US in late 2017 or early 2018.
Exhibit 6: ISGSY private equity investments at 31 December 2016
|
Acquisition date |
Fair value (TRYm) |
Share (%) |
Description |
Nevotek |
30 Sep 2003 |
16.0 |
81.24% |
Nevotek, headquartered in Turkey, is a global player in IP convergence, covering IP telephony (IPT), IP TV and connected real estate technology for use in hospitality, healthcare, multi-tenanted real estate and public space management. Its platform allows the rapid development of unified applications across voice, data, video and building management. Nevotek has the largest client base in convergent IP with over 150 channel partners, 200,000 users and clients in 50 countries, including Holiday Inn, Crowne Plaza, Sheraton, US Air Force, W Hotels, Royal Caribbean, Le Meridien and SABIC. Nevotek aims to launch new software targeting the leisure sector in late 2017 or early 2018. |
Telecoms & IT |
|
|
|
|
|
|
|
Ortopro |
10 Dec 2007 |
23.5 |
83.64% |
Ortopro is a Turkish orthopaedic implant company. It runs a modern production facility with 2,750m2 of closed space in Izmir. In addition to sales of its own brands in Turkey and international markets, Ortopro serves as a contract manufacturer to global orthopaedic companies. In 2016 Ortopro’s exports represented 46% of total revenues. It now offers a complete product portfolio to local hospitals through its retail network and direct sales to more than 50 hospitals. Ortopro creates barriers to entry in its manufacturing product groups from its cost advantages and R&D. The production provides significant cost benefits compared to US and European players due to lower employee costs. Production in Turkey also has the advantage of a skilled labour force and rapid delivery time compared to Far Eastern players. |
Healthcare |
|
|
|
|
|
|
|
Toksoz Spor |
13 Nov 2012 |
31.6 |
55.00% |
Toksoz Spor is a leading sporting goods retailer and wholesaler in Turkey. It is the distributor of popular global sports brands in the Turkey region. Wholesale customers include hundreds of dealers over all of Turkey’s cities, department stores, other sports retailer chains, sports clubs, universities and sports federations. Toksoz Spor sells more than 100 brands, including the most popular global brands, in its 30 retail stores located in 17 cities. It has become the multi-brand sports retailer with the highest floor area (c 22,000sqm) in Turkey since ISGSY’s investment. |
Consumer |
|
|
|
|
|
|
|
Numnum |
5 Dec 2012 |
36.2 |
83.57% |
Istanbul Food and Beverage Group (IFBG) is a leading Turkish restaurant service and gastronomy company operating under five major brands: Mikla, Numnum, Trattoria Enzo, Terra Kitchen and Kronotrop. Mikla is an upscale fine dining restaurant, a forefront of the contemporary dining scene of Istanbul, serving new Anatolian cuisine in the historic Pera region. Mikla’s wine menu won an Award of Excellence from the wine magazine Wine Spectator for four consecutive years between 2011 and 2014. In 2015 and 2016 Mikla was rated 96th and 56th best restaurant in the world respectively by the World’s 50 Best Restaurants Association. Numnum is a full-service casual restaurant chain, serving American/Italian cuisine. It operates nine successful stores, four in Istanbul (Levent Kanyon, Umraniye Meydan, Brandium Atasehir and Akasya Acıbadem) and four franchise restaurants in Ankara (Panora, Gordion, Armada and Tepe Prime) and another franchise restaurant in Bursa. Trattoria Enzo opened its doors in 2014 in an upscale shopping mall of Istanbul Akasya AVM, and serves “home-made” Italian food. Terra Kitchen, a casual self-service concept, has the motto “eat well, feel good”. Kronotrop is an upscale speciality coffee roastery and bar located in a trendy venue in Istanbul’s, Cihangir, Maslak and Atasehir districts, and also operates a roasting facility, R&D and training centre in Maslak. |
(Istanbul Food and Beverage Group IFBG) |
Consumer |
|
|
|
|
|
|
|
Radore |
1 Dec 2014 |
18.3 |
25.50% |
Radore provides data centre services in Turkey, including co-location, dedicated cloud, web hosting and domain sales. Established in 2004, it offers data centre solutions to over 1,750 clients, including both individuals and corporations, to meet the emerging requirements of the growing data processing and internet economy in Turkey. Radore made its first data centre investment in 2005. According to Deloitte Technology Fast 50 rankings, Radore was the fastest growing data centre in Turkey in 2012, 2013 and 2015, and is among the top 10 fastest growing technology companies in Turkey in the same period. Currently hosting more than 2,100 servers, and with the investment supporting a capacity of up to 10,000 servers, Radore is one of the largest independent data centre companies in Turkey in terms of revenues. ISGSY expects the data centre market to expand with international demand, in addition to the growing potential in Turkey. The growth in the sector is expected to be driven mainly through corporates shifting from internal to external data centres. |
Services |
|
|
|
|
|
|
|
Tatil Budur |
6 Nov 2015 |
13.7 |
20.00% |
Tatil Budur is a leading Turkish tour operator focused on the domestic market. It owns Tatil Budur, which is among the country's largest online holiday booking agencies. It markets and sells its services under six general categories: domestic hotels, corporate travel organisations, outbound tourism, flight tickets, cultural tours and transport services. The main operation is domestic hotel bookings: it has access to 2,500 hotels and ski resorts, on which it either has exclusivity, guaranteed room prices or price contingencies. |
Consumer |
|
|
|
|
|
|
|
Total |
|
139.3 |
|
|
Source: Company data, Edison Investment Research
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